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Professor Jeff Brunstrom

Professor Jeff Brunstrom

Professor Jeff Brunstrom
B.Sc.(Sus.), M.Sc.(Essex), Ph.D.(Birm.)

Professor of Experimental Psychology

Area of research

Behavioural Nutrition

Office 5D5
The Priory Road Complex,
Priory Road, Clifton BS8 1TU
(See a map)

+44 (0) 117 928 8574


Nutrition and Behaviour Unit web pages

ResearchGate profile

My research focuses on psychobiological controls of food choice and food intake. This area is fundamental to the study of obesity. Animal models indicate that associative learning plays a critical role in dietary behaviour and my work has pioneered the study of this process in human appetitive research. Researchers with an interest in energy balance have tended to focus on biological and psychological processes that terminate a meal. My work suggests that in humans, the relevance of these prandial events has been overstated and that meal size is very often determined before a meal begins. My recent work shows that to understand energy intake it is critical that we appreciate the cognitive activity associated with decisions about portion size. This approach has wide ranging implications for the study of dietary control.

In particular, it would appear that ‘expected satiation’ and ‘expected satiety’ are key drivers of the number of calories that we put on our plate (perhaps even more important than palatability). These ideas were developed as part of a BBSRC-funded project (DRINC initiative, 2009-2012) that explored the origin of these expectations and how they might be learned over time.

In 2013 I started to work on two further BBSRC-funded projects (36 months). The first of these explored the effects of variability in our dietary environment. Increasingly, commercial foods differ in their size, energy density, macronutrient composition, and so on. My group helped to determine whether these sources of variability compromise our capacity to regulate our energy intake.

In a second BBSRC-funded project (LINK) we worked with an industry partner (Nestlé) to explore the effects of eating behaviour on food intake. For a long time, researchers have suspected that obesity is associated with a particular eating style, eating quickly in particular. Under controlled conditions it would seem that eating at a slower rate produces both an increase in self-reported fullness and a reduction in meal size. Moreover, epidemiological studies indicate that eating rate is a good predictor of bodyweight. For the first time, my team explored the mechanism that underlies this effect. This work has the potential to lead to novel treatments for obesity and the design of foods that reduce our calorie intake from meal to meal.

In January 2014 the NBU started a collaborative 5-year EU-funded project called Nudge-it. The factors that drive food choice are poorly understood. I am working with other partners in the EU to develop and implement novel scientific approaches to better understand this problem and provide evidence-based solutions. 

In the NBU we tend to study people who have only ever been exposed to a Western diet. A concern is that we might overlook important detail or, worse still, we might draw general conclusions that don’t translate to other cultures. To address this issue we have been conducting field research involving the Samburu - a population of semi-nomadic pastoralists who live in a remote area of Kenya. No ‘processed’ foods and certainly no ‘diet’ products or diet sodas are consumed! This makes the Samburu an ideal population to study because they can help us to understand the comparative effects of exposure to dietary variability and complexity in our own dietary environment. You can find out more about this project here.

In 2017 the NBU teamed up with other researchers around Bristol to form the Nutrition Theme of the NIHR Bristol Biomedical Research Centre, which opened on April 1st. This five-year programme will enable us to apply our findings by developing interventions aimed at addressing concerns about diabetes and obesity. 


I was awarded a Ph.D. from the University of Birmingham (UK). This work explored the relationship between thirst and beverage choice. In 1999 I took a lectureship in the Department of Human Sciences at Loughborough University (UK). In 2005 I moved to the University of Bristol (UK). My current position is Professor of Experimental Psychology. I co-lead the Nutrition and Behaviour Unit with Professor Peter Rogers. This is one of the largest groups of its kind in the UK, supporting many doctoral and post-doctoral researchers. Major research themes include appetite, weight control, diet, and the control of meal size. The unit receives financial support from both UK research councils and several international industry partners. I am a member of the BBSRC-DRINC (Biotechnology and Biological Sciences Research Counci - Diet and Health Reseach Industry Club). In 2011 I received the Alan N. Epstein Award for my contribution in advancing our understanding of ingestive behaviour. In 2013 I was elected as a Fellow of the Eastern Psychological Association (USA). 

Since March 2010 I have been an academic member of the Food Sector Steering Committee of the UK Biosciences Knowledge Transfer Network. This KTN is funded by Connect UK and its remit is to connect and catalyse partnerships between funding agencies, the food industry, and research expertise in the UK. I have also contributed to various BBSRC strategy and advisory working groups and I currently sit on the Programme Committee of the Society for the Study of Ingestive Behaviour.

For many years I have acted as a consultant to the food industry. This work has focused on understanding and measuring consumer attitudes, beliefs, and behaviours, often in relation to specific products or product ranges. 



Experimental Psychology:

  • Year 1 Lab co-ordinator
  • Unit co-ordinator - Year 3 Nutrition and Behaviour
  • MSc unit co-ordinator for 'Apprenticeship in Psychological Research'

Director of Taught Postgraduate Courses and Programme Director of the MSc in Research Methods

PhD students 

  • Annie Zimmerman
  • Greg Keenan
  • Christina Potter
  • Becci Griggs
  • Caitlin Lloyd


  • Dietary behaviour
  • Food choice
  • Cognition
  • Learning
  • Portion size
  • Satiety


I am an experimental psychologist with an interest in ?behavioural nutrition.? Broadly, this incorporates decisions and behaviours associated with food choice, portion size, and energy intake. In particular, I have been preoccupied by the psychological processes that underpin the acquisition of flavour preferences and dietary habits over time. I am also interested in the ways in which this dietary learning might differ across groups of individuals, and the relationship between cognition and dietary control more generally. I am also interested in understanding the ?reactivity? that is experienced after exposure to the sight and smell food and how heightened reactivity might promote overweight and obesity. Recently, my research has focused on projects exploring decisions about portion size. My studies show that anticipated fullness and satisfaction are critical. Currently, two research projects (funded by the BBSRC [DRINC initiative] and an industry partner) are exploring the origin of these expectations and how they might be learned over time.

  • diet
  • food choice
  • obesity
  • overeating
  • nutrition
  • dietary learning
  • appetite
  • Recent publications

    View complete publications list in the University of Bristol publications system

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