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Professor Chris Preist

Professor Chris Preist

Professor Chris Preist
BSc, MSc

Professor of Sustainability & Computer Systems

Office 3.30
Merchant Venturers Building,
Woodland Road, Clifton BS8 1UB
(See a map)

Tel. +44 (0) 1173315105

Research summary

The main focus of my research currently is on the following:

  • The application of digital technology (particularly social computing and mobile technology) to engage communities around environmental and social sustainability.
  • The role of gamification techniques and social norm theories in such engagement (and, more broadly, in crowdsourcing and citizen science), and the analysis of the interaction between competitive and contributional motivations of participants.
  • Environmental impact of digital technology, and more broadly consumer electronic goods. Particularly the understanding of user behaviour and how this affects such impacts. The role of interface design on influencing user behaviour with regard to environmental impacts ...

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In addition to his post at Bristol University, Chris Preist is an Associate of Forum for the Future, faculty member of the WWF One Planet Leaders programme and a freelance consultant in innovation and sustainability.

Prior to joining Bristol, he was Head of Sustainable IT Research at HP Labs, Bristol from 2007-09, where he led work on the strategic impact of climate change on business and technology development to exploit emerging opportunities. Prior to this, his research was primarily in the areas of artificial intelligence, knowledge representation ...

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Recent publications

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View complete publications list in the University of Bristol publications system

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