Examples of metal printing blocks from the Penguin Archive held in Special Collections.
The Penguin logo, or more properly device, has been the pictorial emblem for Penguin Books since the firm was established in 1935 up to the present day. The first Penguin device was designed by Edward Young in 1935, following a trip to London Zoo. The Penguin device gradually evolved over the years until, in 1949, Jan Tschichold fixed the penguin in an oval frame which, with only a few minor changes, is the standard Penguin device still used today.
Item reference: Penguin Archive, DM1294/16/2
Photographer: Jamie Carstairs
Copyright: University of Bristol
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