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Details for Professor Jeff Brunstrom

Personal details
Name Professor Jeff Brunstrom
Job title Professor of Experimental Psychology
Department School of Experimental Psychology University of Bristol
Work contact details
Email address
Telephone number work(0117) 928 8574
Out-of-hours contact details home07733045801
Qualifications BSc(Sus), MSc(Essex), PhD(Birm)
Professional details
Membership of professional bodies Member of the Society for the Study of Ingestive Behaviour
Keywords diet
food choice
dietary learning
portion size
Areas of expertise I am an experimental psychologist with an interest in ‘behavioural nutrition.’ Broadly, this incorporates decisions and behaviours associated with food choice, portion size, and energy intake.

In particular, I have been preoccupied by the psychological processes that underpin the acquisition of flavour preferences and dietary habits over time. I am also interested in the ways in which this dietary learning might differ across groups of individuals, and the relationship between cognition and dietary control more generally.

I am also interested in understanding the ‘reactivity’ that is experienced after exposure to the sight and smell food and how heightened reactivity might promote overweight and obesity.

Recently, my research has focused on projects exploring decisions about portion size. My studies show that anticipated fullness and satisfaction are critical. Currently, two research projects (funded by the BBSRC [DRINC initiative] and an industry partner) are exploring the origin of these expectations and how they might be learned over time.
Media experience Telephone interviews with journalists, and appearences on radio and television (not live). Contact with jounalists.