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Unit information: Sustainability and Social Impact in Marketing in 2022/23

Please note: It is possible that the information shown for future academic years may change due to developments in the relevant academic field. Optional unit availability varies depending on both staffing, student choice and timetabling constraints.

Unit name Sustainability and Social Impact in Marketing
Unit code EFIMM0056
Credit points 20
Level of study M/7
Teaching block(s) Teaching Block 2 (weeks 13 - 24)
Unit director Dr. Spotswood
Open unit status Not open
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School/department School of Management
Faculty Faculty of Social Sciences and Law

Unit Information

This unit aims to encourage students to recognise that the marketing function extends far beyond its original commercial roots. Students are directed to analyse the impact of marketing activity on consumption, consumers and ecology, and to critically appraise both the positive and negative impacts that it might have. Students will be invited to interrogate the concept of ‘sustainability’ and assess what it means within a range of organisational contexts and for marketing in a sustainable way. They will also consider the range of techniques used in social marketing and behaviour change campaigns and explore traditional and innovative approaches in public and corporate contexts.

Your learning on this unit

ILO 1: Develop a critical understanding of marketing in the context of the multidimensional constructs of sustainability and social impact.
ILO 2: Integrate the principles of commercial marketing into building the concept of sustainability marketing that corresponds holistically to the needs of an organisation, its stakeholders and society at large.
ILO 3: Critically appraise the applicability and limitations of various types of marketing activity for behaviour and social change.
ILO 4: Develop a critical understanding of academic literature relating to sustainability social problems, and develop insights for marketing-oriented solutions.

How you will learn

Synchronous sesssions will be scheduled plus some other drop ins. The rest of the material will be delivered via asynchronous discussion, reading and activities and via signposting open access materials. There will be weekly synchronous drop ins.

How you will be assessed

100% summative via a case study with 3000 word assignment.

All ILOs covered by summative assessment.

Non-credit bearing formative submissions will be requested to support this activity throughout the unit.


If this unit has a Resource List, you will normally find a link to it in the Blackboard area for the unit. Sometimes there will be a separate link for each weekly topic.

If you are unable to access a list through Blackboard, you can also find it via the Resource Lists homepage. Search for the list by the unit name or code (e.g. EFIMM0056).

How much time the unit requires
Each credit equates to 10 hours of total student input. For example a 20 credit unit will take you 200 hours of study to complete. Your total learning time is made up of contact time, directed learning tasks, independent learning and assessment activity.

See the Faculty workload statement relating to this unit for more information.

The Board of Examiners will consider all cases where students have failed or not completed the assessments required for credit. The Board considers each student's outcomes across all the units which contribute to each year's programme of study. If you have self-certificated your absence from an assessment, you will normally be required to complete it the next time it runs (this is usually in the next assessment period).
The Board of Examiners will take into account any extenuating circumstances and operates within the Regulations and Code of Practice for Taught Programmes.