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Unit information: Contemporary and Emerging Issues in Marketing Management in 2021/22

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Unit name Contemporary and Emerging Issues in Marketing Management
Unit code EFIMM0153
Credit points 30
Level of study M/7
Teaching block(s) Teaching Block 2D (weeks 19 - 24)
Unit director Dr. Campana
Open unit status Not open
Pre-requisites

none

Co-requisites

none

School/department School of Management
Faculty Faculty of Social Sciences and Law

Description including Unit Aims

Pathway unit for MSc Management (Marketing)

Marketers are persistently faced with changing internal and external contextual issues. In this unit students will explore the constantly changing marketing environment and the challenges this poses for marketing managers. Students will engage with the latest marketing theories and practices that have been, and are being, developed in response to social, economic, environmental and political changes, as well as legal and technological developments. In line with the contemporary and emerging focus of the unit, topics covered may vary from year to year but will broadly cover issues in consumer behaviour and consumption, branding and brand cultures, social marketing, ethical and sustainable marketing, marketing technology and innovation, and analytics and insight. Students will develop their application of critical thinking skills in evaluating contemporary and emerging issues and will be encouraged to contribute to debates.

Intended Learning Outcomes

On successful completion of this unit, students will be able to:

ILO1: Analyse the competitive, technological, environmental and other challenges that force organisations to seek new, innovative, marketing techniques;

ILO2: Critically examine the principles, importance and applications of various marketing sub-disciplines in different organisations;

ILO3: Critically evaluate the importance of ethics, sustainability and corporate social responsibility for marketing strategy.

Teaching Information

45 hours (indicatively 30 hours lectures; 15 hours tutorials)

Students will be directed, and expected, to read from a range of sources including academic journals. Students will work autonomously as well as interactively within group exercises, the former enhancing independent learning skills and the latter helping to develop practical skills, including team, negotiating and influencing skills.

Assessment Information

1. A multiple-choice questionnaire to be taken in the final teaching week, worth 20% of the overall grade. This will test students’ understanding of a variety of contemporary and emerging issues (ILO1) and comprehension of the importance and applications of different types of marketing (ILO2 and ILO3).

2. Submission of a portfolio of two separate 1,500-word reports (excluding references), each marked with 40% weighting. Students will be required to construct one report relating to the principles, importance and application of various marketing sub-disciplines in an organisation or industry of their choosing (ILO2), and one report regarding the importance of ethics, sustainability and corporate social responsibility for marketing strategy in an organisation or industry of their choosing (ILO3). Both reports require a critical evaluation of key literature, identification and discussion of relevant theories and conceptual frameworks, and consideration of implications for practice.

Resources

If this unit has a Resource List, you will normally find a link to it in the Blackboard area for the unit. Sometimes there will be a separate link for each weekly topic.

If you are unable to access a list through Blackboard, you can also find it via the Resource Lists homepage. Search for the list by the unit name or code (e.g. EFIMM0153).

How much time the unit requires
Each credit equates to 10 hours of total student input. For example a 20 credit unit will take you 200 hours of study to complete. Your total learning time is made up of contact time, directed learning tasks, independent learning and assessment activity.

See the Faculty workload statement relating to this unit for more information.

Assessment
The Board of Examiners will consider all cases where students have failed or not completed the assessments required for credit. The Board considers each student's outcomes across all the units which contribute to each year's programme of study. If you have self-certificated your absence from an assessment, you will normally be required to complete it the next time it runs (this is usually in the next assessment period).
The Board of Examiners will take into account any extenuating circumstances and operates within the Regulations and Code of Practice for Taught Programmes.

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