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Unit information: Operations and Marketing Management in 2021/22

Please note: you are viewing unit and programme information for a past academic year. Please see the current academic year for up to date information.

Unit name Operations and Marketing Management
Unit code EFIMM0148
Credit points 20
Level of study M/7
Teaching block(s) Teaching Block 2C (weeks 13 - 18)
Unit director Mr. Tanveer
Open unit status Not open




School/department School of Management
Faculty Faculty of Social Sciences and Law

Description including Unit Aims

This unit aims to introduce students to key concepts and skills from operations management and marketing management with the intention of being able to integrate the use of both in a real-world decision making context.

For Operations Management (OM), the unit aims to provide students with knowledge and understanding of: the processes involved in managing and controlling a variety of business operations from high-tech manufacturing to financial services; the problems and issues confronting operations managers, and introduces conceptual models, and analytical techniques that are broadly applicable in confronting such problems including supply chain management, demand forecasting, inventory control, capacity planning and sustainability.

For Marketing Management (MM), the unit will introduce students to a systematic approach to marketing decision-making using a planning framework. With the aid of contemporary theory and case studies, the module will explore each stage in the marketing planning process from appraising the firm's current situation through to objective setting, formulating and evaluating alternative marketing strategies and making them operational via an integrated marketing mix. Students will be encouraged to explore the practical application of concepts and techniques in a variety of marketing contexts and to reflect on their usefulness.

Having considered the roles of operations and marketing management in their separate contexts, how they integrate within an organisation and the tensions between them and supporting roles will be explored.

Intended Learning Outcomes

On successful completion of this unit students will be able to:

  1. Demonstrate a critical appreciation of the concepts, theory and practice of OM and MM (A2)
  2. Identify the key issues and concerns of OM and MM as well as considering the challenges presented by new and upcoming developments (A1)
  3. Select and apply various analytical techniques for the solution of OM and MM problems and opportunities (A1 AND 2)
  4. Demonstrate an awareness of the contribution of OM and MM to determining and achieving operations and marketing capabilities and corporate/business strategy (A1 AND 2)
  5. Integrate and apply operations and marketing knowledge and skills to practical decision making (A2)

Teaching Information

Teaching will be delivered through a combination of synchronous and asynchronous sessions including lectures, tutorials, drop-in sessions. A variety of teaching methods will be used in small classes, including: discussions based on readings and case studies, group presentations, exercises and posters. All are intended to develop students’ capacity to analyse, evaluate and apply in an active and engaging way, and to gain skills in working as part of a group. Students are expected to undertake considerable independent reading to develop a depth of understanding.

Assessment Information

This unit will be assessed by:

Assessment 1 will be a group poster (A1) presentation 30% for 20 minutes

Assessment 2 will be an individual report – based on the case study demonstrating a critical appreciation of the concepts, theory and practice of OM and MM. 70% (3000 words max limit)


If this unit has a Resource List, you will normally find a link to it in the Blackboard area for the unit. Sometimes there will be a separate link for each weekly topic.

If you are unable to access a list through Blackboard, you can also find it via the Resource Lists homepage. Search for the list by the unit name or code (e.g. EFIMM0148).

How much time the unit requires
Each credit equates to 10 hours of total student input. For example a 20 credit unit will take you 200 hours of study to complete. Your total learning time is made up of contact time, directed learning tasks, independent learning and assessment activity.

See the Faculty workload statement relating to this unit for more information.

The Board of Examiners will consider all cases where students have failed or not completed the assessments required for credit. The Board considers each student's outcomes across all the units which contribute to each year's programme of study. If you have self-certificated your absence from an assessment, you will normally be required to complete it the next time it runs (this is usually in the next assessment period).
The Board of Examiners will take into account any extenuating circumstances and operates within the Regulations and Code of Practice for Taught Programmes.