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Unit information: The Digital Economy in 2021/22

Unit name The Digital Economy
Unit code EFIM30040
Credit points 20
Level of study H/6
Teaching block(s) Teaching Block 1 (weeks 1 - 12)
Unit director Dr. Seepana
Open unit status Not open




School/department School of Management
Faculty Faculty of Social Sciences and Law

Description including Unit Aims

What systems have changed and will change the way we buy and sell goods and services digitally? How do innovative organisations use digital applications to gain competitive advantage? What business models are used in digital businesses, what are the components? This unit introduces students to the digital environment. It is designed to give students an overview and understanding of: Digital business models, revenue models, processes for implementing digital applications, risks and ethics. The unit explores innovative digital systems, online services, online content and media, mobile and social commerce, and emerging digital applications in developing countries.

This unit analyses the issues related to the management of digital businesses. It reviews existing digital business models and applications; compares digital to other, more traditional forms of commerce, describes its major opportunities, limitations, issues and risks. It also provides a more detailed knowledge of some of the more successful business and revenue models in digital based businesses. Finally, special attention will be paid to the application of these models to emerging markets and how these models enable innovation and societal benefits.

The taught content will include the following theories and emerging concepts and practical knowledge; The Digital World & Economy, Digital Strategy, Business Models and Value, Platforms, Services, Markets and Data, Block Chain and Distributed Ledgers, Internet of Things – power of networks, Digital Wearables, Management Challenges/Opportunities (International Management in a Digital World, Digitisation of transactions and interactions, Developing Counties and their digital economies, Digital Ethics, Security and Risks), Dominant designs/Future models/Dominant players, Digital Practitioner/Innovator/Implementation.

Intended Learning Outcomes

On completion of this unit the student should be able to:

  1. Apply the main concepts and theories of digital business and the digital economy
  2. Explore value propositions and propose business and revenue models for digital businesses
  3. Analyse service and business process interactions for potential for digitalisation
  4. Understand the economic and social opportunities of digitalization in mobile, social and Internet of Things contexts
  5. Evaluate existing digital business strategies, technologies and models
  6. Develop proposals and implementation plans for digital innovations in emerging economies, markets and developing countries.
  7. Develop, analyse and present an innovative digital business model.

Teaching Information

Teaching will be delivered through a combination of synchronous and asynchronous sessions including lectures, tutorials, drop-in sessions, discussion boards and other online learning opportunities.

Assessment Information

Summative 1: 1500 word equivalent virtual/in person group coursework assignment (40%) Summative 2: 2000 word Individual Coursework Assignment (60%)

The unit’s assessment and learning are heavily based on group activity and interaction, both in person and online. Students who find group work difficult are advised not to select this unit. Groups are formed randomly.


If this unit has a Resource List, you will normally find a link to it in the Blackboard area for the unit. Sometimes there will be a separate link for each weekly topic.

If you are unable to access a list through Blackboard, you can also find it via the Resource Lists homepage. Search for the list by the unit name or code (e.g. EFIM30040).

How much time the unit requires
Each credit equates to 10 hours of total student input. For example a 20 credit unit will take you 200 hours of study to complete. Your total learning time is made up of contact time, directed learning tasks, independent learning and assessment activity.

See the Faculty workload statement relating to this unit for more information.

The Board of Examiners will consider all cases where students have failed or not completed the assessments required for credit. The Board considers each student's outcomes across all the units which contribute to each year's programme of study. If you have self-certificated your absence from an assessment, you will normally be required to complete it the next time it runs (this is usually in the next assessment period).
The Board of Examiners will take into account any extenuating circumstances and operates within the Regulations and Code of Practice for Taught Programmes.