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Unit information: Strategic Management in 2020/21

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Unit name Strategic Management
Unit code MGRCM1001
Credit points 15
Level of study M/7
Teaching block(s) Teaching Block 1 (weeks 1 - 12)
Unit director Dr. Beckett
Open unit status Not open




School/department School of Management
Faculty Faculty of Social Sciences and Law

Description including Unit Aims

Strategy is concerned with the overall direction of organisations including multinationals, start-ups, government agencies and not-for-profits. The aims of the unit are to develop students’ knowledge and understanding of the theories, process and practices of strategy and strategic management, and to develop their ability to think and act strategically. Learning is developed through the use of case studies, exercises, readings, discussion and lectures. Students are exposed to different schools of thought on strategic management and are encouraged to examine critically classical and modern approaches to strategy formulation, selection and realisation. Over the course of the unit, students will be encouraged to identify links between the topic and other units being studied concurrently.

Students attending the course and involving themselves in the work will develop their ability to think and act strategically, and be able to apply their thinking at organisational, group and individual levels.

Intended Learning Outcomes

By the end of the unit, students will be able to:

  1. Identify and describe and demonstrate understanding of the principle theories, concepts and techniques of strategy and strategic management;
  2. Critically evaluate theories, concepts and techniques of strategy and strategic management;
  3. Apply theories, concepts and techniques of strategy in practical contexts to identify and appraise strategic issues facing organisations;
  4. Analyse and interpret the application of theories, concepts and techniques to develop and evaluate alternative strategies;
  5. Identify key issues affecting the realisation of intended strategies in practical contexts;
  6. Critically evaluate strategic management as a managerial tool.

Teaching Information

Teaching will be delivered through a combination of synchronous and asynchronous sessions including lectures, tutorials, drop-in sessions, discussion boards and other online learning opportunities.

Assessment Information

MCQ 10% (broken down into 5 x 2% MCQ tests)

Pre-seminar submission 10%

Coursework 80% (3,000 Words)

Reading and References

  1. Johnson et al (2017) Exploring Strategy, 11th ed., Pearson, Harlow.
  2. Clegg, al., (2017) Strategy: Theory and Practice, London: Sage Publications
  3. Grant, R. (2016), Contemporary Strategic Analysis, 9th ed., Chichester: John Wiley

Journal Sources:

Strategic Management Journal

Harvard Business Review

Long Range Planning