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Unit information: Strategy in 2021/22

Unit name Strategy
Unit code EFIM30030
Credit points 20
Level of study H/6
Teaching block(s) Teaching Block 2 (weeks 13 - 24)
Unit director Dr. Beckett
Open unit status Not open

(Students should have had prior experience at university of presenting discursive arguments in essay form.)

Any one of: Introduction to Management EFIM10015, International Business Management EFIM20003 or Management Accounting ACCG20011.



School/department School of Management
Faculty Faculty of Social Sciences and Law

Description including Unit Aims

Strategy is concerned with the future direction and scope of organisations and so requires an understanding of the questions: ‘where are we now?’, ‘where do we want to get to?’ and ‘how might we get there?’. The answers to such questions are complicated by, among other things, changing environments, incomplete information, organisational history, politics and cultures, and the actions of other players. Strategy therefore involves the application of concepts and theories to help to understand strategic situations, the ability to recognise alternative future paths, and the skills associated with what is essentially a social practice. The unit takes an organisational view of strategy, acknowledging the considerable influence of organisations on strategy and vice versa. Strategy is essentially political, social and cultural as well as economic in its development and effect.

The unit aims to: develop knowledge, understanding and critical evaluation of the concepts, theories and techniques that organisations employ in making strategy; develop analysis, diagnosis and evaluation skills through applying strategy concepts to case situations; and develop skills in thinking and acting strategically through experiencing, and reflecting critically on, the social practice of making strategy.

Intended Learning Outcomes

By the end of the unit students should be able to:

1. Demonstrate knowledge and understanding of concepts, theories and practices of strategy;

2. Analyse and appraise strategies through the application of relevant theory;

3. Gather and organise strategy-relevant information from a variety of academic and practice sources in order to critically evaluate strategy concepts, approaches and/or discourses;

4. Discuss the implications of strategy decisions for individuals, organisations and/or wider society;

5. Demonstrate awareness of strategic thinking through reflective self-appraisal;

6. Advocate, critically review and effectively communicate strategy issues in group situations*.

Teaching Information

Teaching will be delivered through a combination of synchronous and asynchronous sessions including lectures, tutorials, drop-in sessions, discussion boards and other online learning opportunities.

Assessment Information

Formative: ​

  1. One part of portfolio, up to 1,200 words​

​Summative: ​

  1. MCQ Test (10%)​
  2. Seminar preparation (10%)​
  3. Portfolio assessment (3-4000 words) (80%)


If this unit has a Resource List, you will normally find a link to it in the Blackboard area for the unit. Sometimes there will be a separate link for each weekly topic.

If you are unable to access a list through Blackboard, you can also find it via the Resource Lists homepage. Search for the list by the unit name or code (e.g. EFIM30030).

How much time the unit requires
Each credit equates to 10 hours of total student input. For example a 20 credit unit will take you 200 hours of study to complete. Your total learning time is made up of contact time, directed learning tasks, independent learning and assessment activity.

See the Faculty workload statement relating to this unit for more information.

The Board of Examiners will consider all cases where students have failed or not completed the assessments required for credit. The Board considers each student's outcomes across all the units which contribute to each year's programme of study. If you have self-certificated your absence from an assessment, you will normally be required to complete it the next time it runs (this is usually in the next assessment period).
The Board of Examiners will take into account any extenuating circumstances and operates within the Regulations and Code of Practice for Taught Programmes.