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Unit information: Strategy in 2021/22

Unit name Strategy
Unit code EFIM30030
Credit points 20
Level of study H/6
Teaching block(s) Teaching Block 2 (weeks 13 - 24)
Unit director Dr. Beckett
Open unit status Not open

(Students should have had prior experience at university of presenting discursive arguments in essay form.)

Any one of: Introduction to Management EFIM10015, International Business Management EFIM20003 or Management Accounting ACCG20011.



School/department School of Management
Faculty Faculty of Social Sciences and Law


Strategy is concerned with the future direction and scope of organisations and so requires an understanding of the questions: ‘where are we now?’, ‘where do we want to get to?’ and ‘how might we get there?’. The answers to such questions are complicated by, among other things, changing environments, incomplete information, organisational history, politics and cultures, and the actions of other players. Strategy therefore involves the application of concepts and theories to help to understand strategic situations, the ability to recognise alternative future paths, and the skills associated with what is essentially a social practice. The unit takes an organisational view of strategy, acknowledging the considerable influence of organisations on strategy and vice versa. Strategy is essentially political, social and cultural as well as economic in its development and effect.

The unit aims to: develop knowledge, understanding and critical evaluation of the concepts, theories and techniques that organisations employ in making strategy; develop analysis, diagnosis and evaluation skills through applying strategy concepts to case situations; and develop skills in thinking and acting strategically through experiencing, and reflecting critically on, the social practice of making strategy.

Intended learning outcomes

By the end of the unit students should be able to:

1. Demonstrate knowledge and understanding of concepts, theories and practices of strategy;

2. Analyse and appraise strategies through the application of relevant theory;

3. Gather and organise strategy-relevant information from a variety of academic and practice sources in order to critically evaluate strategy concepts, approaches and/or discourses;

4. Discuss the implications of strategy decisions for individuals, organisations and/or wider society;

5. Demonstrate awareness of strategic thinking through reflective self-appraisal;

6. Advocate, critically review and effectively communicate strategy issues in group situations*.

Teaching details

Teaching will be delivered through a combination of synchronous and asynchronous sessions including lectures, tutorials, drop-in sessions, discussion boards and other online learning opportunities.

Assessment Details

Formative: ​

  1. One part of portfolio, up to 1,200 words​

​Summative: ​

  1. MCQ Test (10%)​
  2. Seminar preparation (10%)​
  3. Portfolio assessment (3-4000 words) (80%)


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