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Unit information: Technology strategy and organisation (University of Bath unit MN50420) in 2015/16

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Unit name Technology strategy and organisation (University of Bath unit MN50420)
Unit code AENGM0022
Credit points 10
Level of study M/7
Teaching block(s) Academic Year (weeks 1 - 52)
Unit director Professor. Partridge
Open unit status Not open
Pre-requisites

None.

Co-requisites

None.

School/department Department of Aerospace Engineering
Faculty Faculty of Engineering

Description

This unit forms part of the taught component of the EngD programme in Composites Manufacture. The purpose of the unit is to introduce Research Engineers to supply chain management, marketing, sustainability and life cycle costs.

Intended learning outcomes

At the end of the course students will understand:

  1. How an effective technology strategy creates and captures value.
  2. The co-evolution of technologies and industries - and how competitive forces are modified over the life-cycle.
  3. How technology can destroy or enhance organisational capabilities.
  4. The role of entrepreneurial action in technology strategy: from start-up firms to multi-national organisations.
  5. The role of standards and their impact on competition.
  6. How political and cultural forces profoundly influence the creation and execution of technological options.
  7. How a range of practical tools (scenario planning, real options, etc.) can be used to develop practical technology strategies.

Teaching details

Lectures

Assessment Details

Coursework 20% Exam 80%

Reading and References

None specified.

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