Unit name | Operations and Marketing Management |
---|---|
Unit code | EFIMM0148 |
Credit points | 20 |
Level of study | M/7 |
Teaching block(s) |
Teaching Block 2C (weeks 13 - 18) |
Unit director | Dr. Tran |
Open unit status | Not open |
Units you must take before you take this one (pre-requisite units) |
None |
Units you must take alongside this one (co-requisite units) |
None |
Units you may not take alongside this one |
None |
School/department | School of Management - Business School |
Faculty | Faculty of Social Sciences and Law |
Why is this Unit Important?
This unit is designed to familiarise students with essential principles and competencies from both Operations Management and Marketing Management, with the objective of integrating these disciplines into practical decision-making scenarios. This integration is vital for fostering a comprehensive grasp of business management, enabling the generation of value for customers, and facilitating sustainable success in today’s competitive business environment. This course is imperative for students aiming to establish a firm footing in business management, boost their career opportunities, and cultivate the skills necessary for thriving in their chosen profession.
How does this unit fit into your programme of study?
This unit is a crucial component of the MSc Management program, providing foundational knowledge and skills applicable across diverse business contexts. It examines the distinct roles of operations and marketing management within organisations, exploring their significance and the intricacies of their integration. By examining the dynamic interplay between these functions and their supporting roles, students gain invaluable insights into the complexities of modern business management. The unit will accommodate various pathways within the programme because a comprehensive understanding of operations and marketing management is essential for holistic business management expertise.
An Overview of content
The Operations Management (OM) part aims to equip students with a comprehensive understanding of managing and overseeing various business operations, ranging from high-tech manufacturing to financial services. It delves into the challenges faced by operations managers and introduces conceptual models and analytical techniques applicable across different sectors. Topics covered include supply chain management, demand forecasting, inventory control, capacity planning, and sustainability considerations.
In Marketing Management (MM), students will be introduced to a structured approach to marketing decision-making through a planning framework. Utilising contemporary theory and case studies, the module guides students through each stage of the marketing planning process. This encompasses assessing the firm’s current situation, setting objectives, formulating and evaluating marketing strategies, and implementing them through an integrated marketing mix. Encouraging practical application, students will explore diverse marketing contexts and reflect on the relevance and effectiveness of the concepts and techniques introduced.
How will students, personally, be different as a result of this unit?
Upon completion of this unit, students will emerge with a comprehensive understanding of key concepts in Operations and Marketing. Equipped with practical skills in decision-making within operations and marketing contexts, they will be capable of applying theoretical knowledge to real-world scenarios. Moreover, through collaborative work and interactive learning experiences, students will sharpen their soft skills, including presentation skills, problem-solving abilities and effective teamwork, preparing them for the challenges of the dynamic business landscape.
Learning Outcomes
On successful completion of this unit, students will be able to:
ILO1 - Critically evaluate the concepts, theory and practice of OM and MM.
ILO2 - Identify the key issues and concerns of OM and MM and consider the challenges presented by new and upcoming developments.
ILO3 - Select and apply various analytical techniques to solve OM and MM problems and opportunities.
ILO4 - Explain the contribution of OM and MM to determining and achieving operations and marketing capabilities and corporate/business strategy.
ILO5 - Integrate and apply operations and marketing knowledge and skills to practical decision-making.
Teaching will be delivered through a combination of in-person teaching including lectures and seminars, asynchronous teaching using online materials, and drop-in sessions. A variety of teaching methods will be used in small classes, such as discussions based on readings and case studies, simulations, group presentations, exercises and posters. All are intended to develop students’ capacity to analyse, evaluate and apply in an active and engaging way and to gain skills in working as part of a group. Students are expected to undertake considerable independent reading to develop a depth of understanding.
Tasks which help you learn and prepare you for summative tasks (formative)
Formative assessment within this unit will take many forms, including:
Tasks which count towards your unit marks (summative)
This unit will be assessed by:
Assessment 1 (30%) - A group poster (A1) presentation for 20 minutes. (ILO 1-3)
Assessment 2 (70%) - An individual assignment. The course work includes 1,500 words of academic or business writing (e.g., report or essay). (ILO 1-5)
When assessment does not go to plan
When a student fails the unit and is eligible to resubmit, failed components will be reassessed on a like-for-like basis.
Assessment 1 (30%) - An individual poster (A1) and one-slide presentation for 7 minutes to reflect your original contributions to the group assessment (ILO1-3)
Assessment 2 (70%) - An individual assignment. The course work includes 1,500 words of academic or business writing (e.g., report or essay). This will be a new piece of work on a similar topic to the original assessment. (ILO 1-5)
If this unit has a Resource List, you will normally find a link to it in the Blackboard area for the unit. Sometimes there will be a separate link for each weekly topic.
If you are unable to access a list through Blackboard, you can also find it via the Resource Lists homepage. Search for the list by the unit name or code (e.g. EFIMM0148).
How much time the unit requires
Each credit equates to 10 hours of total student input. For example a 20 credit unit will take you 200 hours
of study to complete. Your total learning time is made up of contact time, directed learning tasks,
independent learning and assessment activity.
See the University Workload statement relating to this unit for more information.
Assessment
The Board of Examiners will consider all cases where students have failed or not completed the assessments required for credit.
The Board considers each student's outcomes across all the units which contribute to each year's programme of study. For appropriate assessments, if you have self-certificated your absence, you will normally be required to complete it the next time it runs (for assessments at the end of TB1 and TB2 this is usually in the next re-assessment period).
The Board of Examiners will take into account any exceptional circumstances and operates
within the Regulations and Code of Practice for Taught Programmes.