Unit information: Commercialisation of new technology (University of Bath unit MN50416) in 2014/15

Unit name	Commercialisation of new technology (University of Bath unit MN50416)
Unit code	AENGM0023
Credit points	10
Level of study	M/7
Teaching block(s)	Academic Year (weeks 1 - 52)
Unit director	Professor. Partridge
Open unit status	Not open
Pre-requisites	None.
Co-requisites	None.
School/department	Department of Aerospace Engineering
Faculty	Faculty of Engineering

Description including Unit Aims

This is a compulsory 10 cp unit which is part of a 180 cp MRes in Composites Manufacture, within the compulsory taught component of EngD programme in Composites Manufacture.

The aim of this unit is to examine how new technologies (e.g. products, services, software, systems, etc.) can be effectively commercialised.

The ability to realise meaningful commercial value from new technologies (typically, but not restricted to, those embodied in products or services) is a core source of advantage for individual entrepreneurs, organisations (public and private) and national/regional economies. This module serves as a pragmatic introduction to key commercialisation concepts and tools. Students will consider a range of strategic issues (such as intellectual property rights, complementary assets, market dynamics) and more practical technology marketing techniques (e.g. focus groups, beta testing, etc.).

Intended Learning Outcomes

At the end of the course students will be able to:

1. Appreciate the range of mechanisms via which a variety of technologies can generate commercial value.
2. Understand the role of intellectual property regimes/complementary assets in determining appropriate commercialisation strategies (e.g. licensing, standard setting, co-operation, new business start-up).
3. Understand traditional/contemporary marketing tools and techniques for analysis of technology markets.

Teaching Information

Lectures

Assessment Information

Coursework 100%

Reading and References

None specified.