| Unit name | Markets and Marketing |
|---|---|
| Unit code | EFIM10017 |
| Credit points | 20 |
| Level of study | C/4 |
| Teaching block(s) |
Teaching Block 2 (weeks 13 - 24) |
| Unit director | Dr. Sotiris Lalaounis |
| Open unit status | Not open |
| Units you must take before you take this one (pre-requisite units) |
None |
| Units you must take alongside this one (co-requisite units) |
None |
| Units you may not take alongside this one |
None |
| School/department | School of Management - Business School |
| Faculty | Faculty of Social Sciences and Law |
The aim of the unit is to explore the concept of ‘markets’ from two angles. Firstly, from an economic perspective it reflects upon the structure of markets, how they work and the factors that affect demand and supply. From a marketing perspective it reflects upon the range of stakeholders associated with any given market and the function that marketing fulfils for organisations, customers and consumers. In this way, not only does it provide an introduction to the basic concepts associated with two key areas of study; Economics and Marketing, it also highlights links between the fields of study eroding the tendency of students to ‘siloise’ their view of subjects studied within their programme.
On completion of this unit students will be able to:
1) Recognise the concept of a ‘market’ as a multi-dimensional construct
2) Analyse the range of factors that affect supply and demand
3) Reflect upon the range of stakeholders that operate within a given market and appraise the range of needs/wants they are seeking to satisfy.
4) Evaluate the role of marketing practice and its relative ability to identify and respond to market needs.
5) Reflect upon the ethical issues associated with marketing and its efforts to create market demand.
6) Develop effective team-working, communication, presentation, written and oral, and planning skills.
Teaching will be delivered through a combination of synchronous and asynchronous sessions including lectures, tutorials, drop -in sessions, discussion boards and other online learning opportunities.
Formative mid-term group presentation. Individual assignement 3000 words (which will incorporate the feedback from the group presentation) - 100%
If this unit has a Resource List, you will normally find a link to it in the Blackboard area for the unit. Sometimes there will be a separate link for each weekly topic.
If you are unable to access a list through Blackboard, you can also find it via the Resource Lists homepage. Search for the list by the unit name or code (e.g. EFIM10017).
How much time the unit requires
Each credit equates to 10 hours of total student input. For example a 20 credit unit will take you 200 hours
of study to complete. Your total learning time is made up of contact time, directed learning tasks,
independent learning and assessment activity.
See the Faculty workload statement relating to this unit for more information.
Assessment
The Board of Examiners will consider all cases where students have failed or not completed the assessments required for credit.
The Board considers each student's outcomes across all the units which contribute to each year's programme of study. If you have self-certificated your absence from an
assessment, you will normally be required to complete it the next time it runs (this is usually in the next assessment period).
The Board of Examiners will take into account any extenuating circumstances and operates
within the Regulations and Code of Practice for Taught Programmes.
