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Unit information: Business Analytics Consulting Project in 2021/22

Unit name Business Analytics Consulting Project
Unit code EFIMM0144
Credit points 20
Level of study M/7
Teaching block(s) Teaching Block 4 (weeks 1-24)
Unit director Dr. Higgs
Open unit status Not open




School/department School of Management
Faculty Faculty of Social Sciences and Law

Description including Unit Aims

This unit will provide students with experience in the design and execution of a consultancy/research project in business analytics. The unit will run across two Teaching Blocks. Students will learn main theories and tools in digital transformation and project management and acquire knowledge and understanding of research methodologies, advanced quantitative research methods, and qualitative research methods. Whenever possible, students will conduct their assessed group projects in partnership with external industrial or third sector organisations. The project will offer students the opportunity to apply knowledge and techniques learned in other units of the programme. The knowledge and skills acquired in this unit will help students formulate their own Applied Research Project proposal assessed within this unit.

Intended Learning Outcomes

At the end of this unit, students will be able to:

ILO 1 - Identify a practical/research problem and with potential to make an original contribution to theory and practice.

ILO 2 - Design a consultancy/research project that is achievable within the limits of time and resources available and in line with ethical principles.

ILO 3 - Justify and apply appropriate research methods to address a business/research problem.

ILO 4 - Work effectively in team on the development of a business problem solution that involves the deployment or use of business analytics.

ILO 5 - Justify a workable solution to a problem and illustrate team project findings effectively in spoken and written communication to a range of non-specialist audiences.

Teaching Information

The unit will be taught in lectorials, which will combine lectures with tutorial-style discussions and small group activities.Students will be able to access and revise the unit contents on Blackboard.

Assessment Information

Formative assessment
Students will receive feedback on their understanding of the unit contents through in-class discussions of academic and practice-oriented reading that students will have to prepare before each session. Through reading of academic papers and other activities, students will reflect on and communicate strategies and approaches to solve a business problem that involves the use of business analytics (ILO 1). Students will receive feedback on their ability to justify and apply research methods through small in-class practical exercises (ILO 3). Feedback on their consultancy project (ILOs 1 and 2), their ability to justify and apply appropriate research methods (ILO3) and to communicate effectively problem solutions will be provided through mock group presentations (ILO 5). Groups will write online updates about their project activities to receive feedback about their teamwork (ILO 4). In TB2 students will receive feedback on the development of their Applied Research Project proposal (ILOs 1-3).

Summative assessment

1,500-word group project report (15%) plus a 500-word individual reflective piece about the group work (5%) (e.g. what was good and what could be improved in their teamwork and presentation to stakeholders) and group presentation (20%). Students will have to perform a group project to solve a business problem specific to an industrial sector and communicate their findings through a group presentation and report to a potential industrial client and in a communication style that suits a non-specialist audience. (ILOs 1-5).

A 2,000-word Individual Applied Research Project proposal (60%). The proposal will cover topic, questions, rationale, scoping of the literature, and research methods of students’ final applied research project (ILOs 1-3).


If this unit has a Resource List, you will normally find a link to it in the Blackboard area for the unit. Sometimes there will be a separate link for each weekly topic.

If you are unable to access a list through Blackboard, you can also find it via the Resource Lists homepage. Search for the list by the unit name or code (e.g. EFIMM0144).

How much time the unit requires
Each credit equates to 10 hours of total student input. For example a 20 credit unit will take you 200 hours of study to complete. Your total learning time is made up of contact time, directed learning tasks, independent learning and assessment activity.

See the Faculty workload statement relating to this unit for more information.

The Board of Examiners will consider all cases where students have failed or not completed the assessments required for credit. The Board considers each student's outcomes across all the units which contribute to each year's programme of study. If you have self-certificated your absence from an assessment, you will normally be required to complete it the next time it runs (this is usually in the next assessment period).
The Board of Examiners will take into account any extenuating circumstances and operates within the Regulations and Code of Practice for Taught Programmes.