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Unit information: Digital Business in 2021/22

Unit name Digital Business
Unit code EFIMM0113
Credit points 15
Level of study M/7
Teaching block(s) Teaching Block 2 (weeks 13 - 24)
Unit director Dr. Seepana
Open unit status Not open
Pre-requisites

TB1 Management

Co-requisites

None

School/department School of Management
Faculty Faculty of Social Sciences and Law

Description including Unit Aims

The unit addresses the following questions...

Why does Digital Business matter for businesses and international economies? What systems have changed and will change the way we buy and sell goods and services electronically? How do innovative organisations use digital applications to gain competitive advantage? What business models are used in digital businesses, what are the components?

This unit introduces students to the digital environment. It is designed to give students an overview and understanding of: Digital business models, revenue models, processes for implementing digital applications, risks and ethics. The unit explores innovative digital systems, online services, online content and media, mobile and social commerce, and emerging digital applications in developing countries.

Intended Learning Outcomes

On completion of this unit the student will be able to:

1. Apply the main concepts and theories of digital business.

2. Explore value propositions and propose business and revenue models for digital businesses.

3. Analyse service and business process interactions for digital interactions.

4. Understand the application of mobile and social commerce to business.

5. Evaluate existing digital business strategies, technologies and models.

6. Develop group proposals and implementation plans for digital applications in emerging economies, markets and developing countries.

7. Develop, analyse and present an innovative digital business model.

8. Practice working in groups, developing skills in teamwork, planning and presenting proposals.

Teaching Information

Teaching will be delivered through a combination of synchronous and asynchronous sessions including lectures, tutorials, drop-in sessions, discussion boards and other online learning opportunities.

Assessment Information

Summative 1: Equivalent of 1500 word Virtual group coursework assignment (40%) Summative 2: 1500 word Individual Coursework Assignment (60%)

Resources

If this unit has a Resource List, you will normally find a link to it in the Blackboard area for the unit. Sometimes there will be a separate link for each weekly topic.

If you are unable to access a list through Blackboard, you can also find it via the Resource Lists homepage. Search for the list by the unit name or code (e.g. EFIMM0113).

How much time the unit requires
Each credit equates to 10 hours of total student input. For example a 20 credit unit will take you 200 hours of study to complete. Your total learning time is made up of contact time, directed learning tasks, independent learning and assessment activity.

See the Faculty workload statement relating to this unit for more information.

Assessment
The Board of Examiners will consider all cases where students have failed or not completed the assessments required for credit. The Board considers each student's outcomes across all the units which contribute to each year's programme of study. If you have self-certificated your absence from an assessment, you will normally be required to complete it the next time it runs (this is usually in the next assessment period).
The Board of Examiners will take into account any extenuating circumstances and operates within the Regulations and Code of Practice for Taught Programmes.

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