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Unit information: Teams and Marketing in 2021/22

Unit name Teams and Marketing
Unit code DENTM9016
Credit points 10
Level of study M/7
Teaching block(s) Academic Year (weeks 1 - 52)
Unit director Mr. James
Open unit status Not open



Biomaterials , biomedical science and biomechanics - DENTM9007 Patient Assessment and treatment planning 1 - DENTM9008 Implant surgery 1 - DENTM9009 Bone augmentation and grafting 1 - DENTM9010 Prosthodontics 1 - DENTM9011 Clinical practice attachment 1 - DENTM9012 Treatment Planning 2 - DENTM9013 Implant Surgery 2 - DENTM9014 Prosthodontics 2 - DENTM9015 Advanced techniques - DENTM9017 Clinical practice attachment 2 - DENTM9018 Dissertation - DENTM9019

School/department Bristol Dental School
Faculty Faculty of Health Sciences

Description including Unit Aims

This module will introduce the steps necessary in developing a coherent marketing strategy within a practice. The need for a team approach will be emphasised including setting up a team, training, communication and rewards. Aspects of marketing, ethical selling and increasing patient awareness will also be developed.

Intended Learning Outcomes

  • To have a knowledge of the issues relating to managing an implant team.
  • To have a knowledge of the training needs of each member of the implant team.
  • To have a knowledge of the issues involved in ethical marketing.
  • To have knowledge of costs involved in setting up and providing implants
  • To have a knowledge of the stages involved in developing a marketing strategy.

Teaching Information

Lectures and small group teaching on study day 11. Distance learning package delivered via Blackboard including additional ‘podcast’ lectures/videos and directed reading. This unit runs concurrently with the Clinical Practice attachment Unit and is closely linked with it, teaching is therefore supplemented by one to one teaching and observation of clinical practice.

Assessment Information

Formative assessment

During the study day via direct verbal feedback.

Summative Assessments

Written assignments to include the following aspects to developing an implant team, analysing a business

plan, and creating an audit

1/ Audit. Written assignment looking at structuring an audit of implant related outcomes

2/ Developing an implant team and strategy. Business details will be presented about a dental practice. The

owner of the practice wishes to introduce dental implant treatments into the practice. The assignment will

entail understanding and analysis of a business plan, budget, cash flow along with a marketing plan to effect

the changes.

Each assignment will carry 50% of the marks

Total 100% of unit marks.


If this unit has a Resource List, you will normally find a link to it in the Blackboard area for the unit. Sometimes there will be a separate link for each weekly topic.

If you are unable to access a list through Blackboard, you can also find it via the Resource Lists homepage. Search for the list by the unit name or code (e.g. DENTM9016).

How much time the unit requires
Each credit equates to 10 hours of total student input. For example a 20 credit unit will take you 200 hours of study to complete. Your total learning time is made up of contact time, directed learning tasks, independent learning and assessment activity.

See the Faculty workload statement relating to this unit for more information.

The Board of Examiners will consider all cases where students have failed or not completed the assessments required for credit. The Board considers each student's outcomes across all the units which contribute to each year's programme of study. If you have self-certificated your absence from an assessment, you will normally be required to complete it the next time it runs (this is usually in the next assessment period).
The Board of Examiners will take into account any extenuating circumstances and operates within the Regulations and Code of Practice for Taught Programmes.