Skip to main content

Unit information: New Venture Creation in 2021/22

Unit name New Venture Creation
Unit code INOV30004
Credit points 10
Level of study H/6
Teaching block(s) Teaching Block 2 (weeks 13 - 24)
Unit director Mr. Sam Crawley
Open unit status Not open




School/department Centre for Innovation
Faculty Faculty of Arts

Description including Unit Aims

This unit will explain how to set up a new venture, including both commercial entities and social enterprises. It will examine what areas need to be investigated to support the development of a successful and sustainable business model.

The curriculum will develop knowledge in two key areas: internal operating considerations and the impact of the external environment. Analysis of these areas will be used to translate concepts and ideas into attractive and feasible ventures.

In this context, the unit develops students’ understanding of the entrepreneur role, demonstrate a sequence of steps that entrepreneurs undertake, introduce a number of concepts such as risk-taking and the development of robust business plans.

Intended Learning Outcomes

At the end of the unit, it is expected that students will be able to:

  1. Apply tools, techniques and skills to develop a robust enterprise plan,
  2. Apply and evaluate business models and environments to an enterprise,
  3. Reflect critically on their own entrepreneurial experience creating an enterprise, and
  4. Apply strategic thinking to create a sustainable and successful enterprise.

Teaching Information

Teaching will be delivered through a combination of synchronous and asynchronous sessions, including lectures and practical activities supported by collaborative and self-directed learning.

Assessment Information

Team Project - Venture Plan, 4000 words or equivalent, (100%). [ILOs 1-4]

A written, team-produced venture plan for a commercial or social venture at the start-up stage.

The word count will be shared across the group and may be scaled based on team size.


If this unit has a Resource List, you will normally find a link to it in the Blackboard area for the unit. Sometimes there will be a separate link for each weekly topic.

If you are unable to access a list through Blackboard, you can also find it via the Resource Lists homepage. Search for the list by the unit name or code (e.g. INOV30004).

How much time the unit requires
Each credit equates to 10 hours of total student input. For example a 20 credit unit will take you 200 hours of study to complete. Your total learning time is made up of contact time, directed learning tasks, independent learning and assessment activity.

See the Faculty workload statement relating to this unit for more information.

The Board of Examiners will consider all cases where students have failed or not completed the assessments required for credit. The Board considers each student's outcomes across all the units which contribute to each year's programme of study. If you have self-certificated your absence from an assessment, you will normally be required to complete it the next time it runs (this is usually in the next assessment period).
The Board of Examiners will take into account any extenuating circumstances and operates within the Regulations and Code of Practice for Taught Programmes.