Skip to main content

Unit information: Greed is Good: Enterprise Culture in Contemporary Britain and America in 2021/22

Unit name Greed is Good: Enterprise Culture in Contemporary Britain and America
Unit code HIST30126
Credit points 20
Level of study H/6
Teaching block(s) Teaching Block 1 (weeks 1 - 12)
Unit director Dr. Edwards
Open unit status Not open
Pre-requisites

none

Co-requisites

none

School/department Department of History (Historical Studies)
Faculty Faculty of Arts

Description including Unit Aims

Stuart Hall described contemporary society as having witnessed the ‘long march of the Neoliberal Revolution’. For historians, sociologists, political scientists and economists alike, tracing the rise of neoliberalism as an economic ideology and as a series of policies has been of the utmost importance. But what of the social and cultural manifestations of neoliberalism? This unit aims to provide students with an understanding of the emergence and development of a widespread ‘enterprise culture’ in Britain and America in the late-twentieth and early twenty-first century. It asks, how the meaning of enterprise changed in this period; how prevalent it became in contemporary culture; and how it affected society and the individual? In doing so, students will explore what it meant to be an entrepreneur, not just at work but in people’s relationships, private lives and in their understandings of themselves? Are we all neoliberal entrepreneurs now?

The political, cultural, and social, facets of contemporary enterprise culture are investigated through various sources, including political rhetoric, the popular press, television, film, literature, fashion, education, and business and industry. Students will explore enterprise culture in its diverse manifestations, and consider how widespread the logic of free market competition became at the turn of the twenty-first century.

Intended Learning Outcomes

On successful completion of this unit, students will be able to:

  1. demonstrate a sound knowledge and understanding of the emergence and development of a widespread ‘enterprise culture’ in Britain and America in the late-twentieth and early twenty-first century.
  2. demonstrate a critical interpretation of the political, cultural and social facets of contemporary enterprise culture.
  3. Critically assess and interpret primary sources and select pertinent evidence in order to illustrate specific and more general historical points
  4. Present their research and judgements in written forms and styles appropriate to the discipline and to level H/6

Teaching Information

Classes will involve a combination of class discussion, investigative activities, and practical activities. Students will be expected to engage with readings and participate on a weekly basis. This will be further supported with drop-in sessions and self-directed exercises with tutor and peer feedback.

Assessment Information

1 x 3500-word Essay (50%) [ILOs 1-4]; 1 x Timed Assessment (50%) [ILOs 1-4]

Resources

If this unit has a Resource List, you will normally find a link to it in the Blackboard area for the unit. Sometimes there will be a separate link for each weekly topic.

If you are unable to access a list through Blackboard, you can also find it via the Resource Lists homepage. Search for the list by the unit name or code (e.g. HIST30126).

How much time the unit requires
Each credit equates to 10 hours of total student input. For example a 20 credit unit will take you 200 hours of study to complete. Your total learning time is made up of contact time, directed learning tasks, independent learning and assessment activity.

See the Faculty workload statement relating to this unit for more information.

Assessment
The Board of Examiners will consider all cases where students have failed or not completed the assessments required for credit. The Board considers each student's outcomes across all the units which contribute to each year's programme of study. If you have self-certificated your absence from an assessment, you will normally be required to complete it the next time it runs (this is usually in the next assessment period).
The Board of Examiners will take into account any extenuating circumstances and operates within the Regulations and Code of Practice for Taught Programmes.

Feedback