| Unit name | Design, Marketing, & Creativity |
|---|---|
| Unit code | MGRC30007 |
| Credit points | 20 |
| Level of study | H/6 |
| Teaching block(s) |
Teaching Block 1 (weeks 1 - 12) |
| Unit director | Dr. Sotiris Lalaounis |
| Open unit status | Not open |
| Units you must take before you take this one (pre-requisite units) |
EFIM20045 Issues in Consumer Marketing and Innovation OR EFIM20046 Consumption and Consumer Behaviour |
| Units you must take alongside this one (co-requisite units) |
None |
| Units you may not take alongside this one |
None |
| School/department | School of Management - Business School |
| Faculty | Faculty of Social Sciences and Law |
Why is this unit important?
The importance of design and creativity to organisational success has gained wider recognition by business academics and the corporate world. Almost forty years ago, Kotler and Rath (1984) highlighted the strategic magnitude of design but claimed it a ‘neglected tool’. Significant progress has been made over the years; nowadays, organisations, on a global basis, recognise the power of design and creativity to achieve organisational objectives and ensure social and environmental responsibility. In fact, the strategic, commercial, economic, environmental, and social importance of design is undoubted. Such developments have called for greater management of design as a strategic and social activity, and have led to the development of Design Management, a subject which is well-interfaced with marketing on corporate, economic, environmental, and societal levels. Design management involves two parts: 1) designing as managing, i.e., the management of design strategies, processes, and implementation, and 2) managing as designing, which is all about design thinking and its application on marketing and management problems (Lalaounis, 2017).
How does this unit fit into your programme of study
This inter-disciplinary unit aims to expand your knowledge and understanding of design, creativity, and their relation to marketing. It will help you develop the ability to evaluate current design activities and develop successful design strategies which achieve organisational objectives. It will also provide you with thorough understanding of the role and impact of design and creativity on individual, organizational, market, environmental, and societal levels.
Overview of Content
The unit introduces you to the creative economy and the social and economic importance of design. It provides you with deep understanding of how to conduct design research, apply the design thinking process, and develop design strategy. It also provides you with in-depth knowledge of individual and organisational creativity, design aesthetics, and brand experiences. From an organisational perspective, the unit discusses paradoxes of creativity and innovation, how these can be managed in the most effective way, and the characteristics of design consultancies as professional service firms.
How will students, personally, be different as a result of the unit
This unit will provide students with sound understanding of the processes for evaluating, developing, and managing design and creative strategies. This is important for any future marketing manager who will be, as part of the in-house marketing team, outsourcing design services, or for those marketing managers working in design and creative firms, who will be managing the delivery of creative services.
Learning Outcomes (ILOs)
Contact Hours
Lectures – 10 hours (1-hour lecture per week over ten weeks).
Seminars – 20 hours (2-hour seminar every week).
The group project brief is a very applied brief strongly linked to the creative industries. You will work as part of a group (3-5 students) on an organisation of your choice (within the sectors specified by Unit Director).
The two-hour seminars will involve:
Tasks which count towards your unit mark (Summative):
Group Design Strategy Presentation (15 mins) (50% of unit grade) (ILOs 2 and 4)
Individual Design Strategy Report (50% of unit grade) (ILOs 1-5)
When assessment does not go to plan:
Individual Strategy Presentation (5 mins) (50% of unit grade) (ILOs 2 and 4)
Individual Project Report (50% of unit grade) (ILOs 1-5)
If this unit has a Resource List, you will normally find a link to it in the Blackboard area for the unit. Sometimes there will be a separate link for each weekly topic.
If you are unable to access a list through Blackboard, you can also find it via the Resource Lists homepage. Search for the list by the unit name or code (e.g. MGRC30007).
How much time the unit requires
Each credit equates to 10 hours of total student input. For example a 20 credit unit will take you 200 hours
of study to complete. Your total learning time is made up of contact time, directed learning tasks,
independent learning and assessment activity.
See the University Workload statement relating to this unit for more information.
Assessment
The Board of Examiners will consider all cases where students have failed or not completed the assessments required for credit.
The Board considers each student's outcomes across all the units which contribute to each year's programme of study. For appropriate assessments, if you have self-certificated your absence, you will normally be required to complete it the next time it runs (for assessments at the end of TB1 and TB2 this is usually in the next re-assessment period).
The Board of Examiners will take into account any exceptional circumstances and operates
within the Regulations and Code of Practice for Taught Programmes.
