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Unit information: Teams and Marketing in 2015/16

Please note: you are viewing unit and programme information for a past academic year. Please see the current academic year for up to date information.

Unit name Teams and Marketing
Unit code DENTM9016
Credit points 10
Level of study M/7
Teaching block(s) Academic Year (weeks 1 - 52)
Unit director Mr. Jonathon Schofield
Open unit status Not open



Biomaterials , biomedical science and biomechanics - DENTM9007 Patient Assessment and treatment planning 1 - DENTM9008 Implant surgery 1 - DENTM9009 Bone augmentation and grafting 1 - DENTM9010 Prosthodontics 1 - DENTM9011 Clinical practice attachment 1 - DENTM9012 Treatment Planning 2 - DENTM9013 Implant Surgery 2 - DENTM9014 Prosthodontics 2 - DENTM9015 Advanced techniques - DENTM9017 Clinical practice attachment 2 - DENTM9018 Dissertation - DENTM9019

School/department Bristol Dental School
Faculty Faculty of Health Sciences

Description including Unit Aims

This module will introduce the steps necessary in developing a coherent marketing strategy within a practice. The need for a team approach will be emphasised including setting up a team, training, communication and rewards. Aspects of marketing, ethical selling and increasing patient awareness will also be developed.

Intended Learning Outcomes

  • To have a knowledge of the issues relating to managing an implant team.
  • To have a knowledge of the training needs of each member of the implant team. To have a knowledge of the issues involved in ethical marketing.
  • To have a knowledge of the stages involved in developing a marketing strategy.

Teaching Information

Lectures and small group teaching on study day 11. Distance learning package delivered via Blackboard including additional ‘podcast’ lectures/videos and directed reading. This unit runs concurrently with the Clinical Practice attachment Unit and is closely linked with it, teaching is therefore supplemented by one to one teaching and observation of clinical practice.

Assessment Information

Formative assessment

During the study day via direct verbal feedback.

Summative Assessments

Written assignments to include the following aspects as a business plan and audit:

1. Developing an implant team. Written assignment looking at the issues involved in developing an implant team in general practice.

2. Audit. Written assignment looking at structuring an audit of implant outcomes.

3. Financial planning. Structured written assignment looking at the financial issues encountered in introducing implant treatment into the student’s own practice.

4. Training Written assignment looking at how to carry out a training needs assessment for the implant team.

5. Ethical marketing. Written assignment looking at how to construct and implement an ethical marketing strategy in implant practice.

Total 100% of unit marks.

Submission date will be given to students verbally and on Blackboard.

Reading and References

Profitable Dental Practice by Philip Newsome and Chris Barrow. Radcliffe publishing ISBN: 18577 5966

Communication and the Dental Team by E Kay, S Tinsley. Stephen Hancocks Ltd, 2004 ISBN: 0954614518

Selected journal references