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Unit information: Science in Society in 2023/24

Unit name Science in Society
Unit code BIOLM0044
Credit points 20
Level of study M/7
Teaching block(s) Teaching Block 4 (weeks 1-24)
Unit director Professor. Holderied
Open unit status Not open
Units you must take before you take this one (pre-requisite units)

None

Units you must take alongside this one (co-requisite units)

None

Units you may not take alongside this one

None

School/department School of Biological Sciences
Faculty Faculty of Life Sciences

Unit Information

Why is this unit important?

Traditionally, scientists have often struggled to engage with society, and science has been rightly or wrongly mistrusted by some parts of society (particularly marginalised and underrepresented groups). Science is often conducted out of the public eye, leading to disinterest or lack of engagement with new findings, although the recent COVID pandemic has brought science evidence (e.g. government briefings) and practice (e.g. home testing) to the fore. This unit will train you to be the Science Communicators that break traditional paradigms. You will receive core training from academics within the School who have extensive experience in science communication, public engagement, event management and working with schools. You will learn and practice methods for researching, planning, piloting, delivering and appraising public events, including your own activities during British Science Week and at the Bristol Festival of Nature. You will explore the art of listening, which is a central element of this programme that will advance Science Communication beyond the tradition of giving science presentations to become a two-way interaction between science and society that will support you in building towards a Better Planet.

How does this unit fit into your programme of study?

This compulsory unit which runs through Teaching Blocks 1 & 2 will help you develop the communication skills needed to build scientific literacy, public trust in science, scientific understanding that underpins evidence-based policy, and increased engagement in science throughout society. You will work with a wide range of public groups, from primary school classes to community representatives to special-interest groups, to capture a diverse range of perspectives, including from traditionally underrepresented groups, exploring how science can be co-created to tackle societal challenges, and scientific discoveries from around the world can be better communicated to local and global audiences.

Your individual and group activities on this unit, including formative assessments, will set you up for summative assessments on other units, building your confidence and skills in a friendly group setting, before you are asked to demonstrate your abilities in summative assessments. The ongoing themes of learning to listen, engaging underrepresented groups, building trust in science, and communicating with wider audiences will all be valuable elements in your Science Communication Project and in your future careers after graduation.

Your learning on this unit

An overview of content

This unit is divided into three blocks, which each provide training in different skills for science communication:

  1. Communicating through the media – translating science publication into accessible media stories
  1. Inspiring science in schools – engaging children with science within the National Curriculum
  1. Delivering public events – targeting specific audiences at Science Festivals

Within this unit, you will meet scientists, press officers and science journalists who each contribute to the translation of a scientific study into content in the online and print media. In groups, you will practice writing your own press releases, and then writing articles for different media platforms and associated audiences. You will be paired with Bristol primary and secondary schools to learn from teachers and pupils how science is currently taught, constraints on delivery and uptake, and engage with pupils to develop inspiring activities and events that you will organise. Working with your school (and other local groups) you will co-develop and deliver events for British Science Week and the Bristol/Bath Festival of Nature. Importantly, as well as developing core skills in listening, collaborating and delivery, you will also receive training in how to research your audience, how to measure engagement, and how to critically appraise the success of your event, as well as examining your own personal development. These are key skills for an effective science communicator.

How will students, personally, be different as a result of the unit

At the end of this unit, you will have a much deeper connection with the diverse city of Bristol, and of society more widely at the national and international scale. You will have stronger skills and experience in researching your audience, learning new ways to listen as well as present, and having the structures and courage to self-reflect to improve your contribution to a better planet where science is at the centre. You will have co-produced activities at national and regional events, working alongside non-scientists to build stronger bonds with society. You will be confident to communicate your own science, and that of others, to contrasting audiences through the global media. Overall, you will be uniquely positioned to make an invaluable contribution to building a better, scientifically curious and connected, planet.

Learning Outcomes

  • Communicate science from publication to digital media stories.
  • Assist science teachers in schools to deliver inspiring science to pupils.
  • Develop engaging activities for public science events (e.g. British Science Week and Bristol/Bath Festival of Nature).
  • Critically evaluate science communication activities to assess audience, uptake, outcomes and personal development.

How you will learn

In this unit, you will develop core skills that support your development as an effective science communicator:

  1. How to communicate science through the media. The general public generally engage with science through the media. You will learn how science is translated from publication to newspaper / web article, and practice producing press releases and writing for different audiences.
  1. How to inspire young audiences in science. You will be strategically linked to schools in Bristol that allow you to work with primary and secondary stage pupils. You will gain an understanding of how they learn, obstacles to learning, and attitudes to science at different stages of school education. You will work with school groups to develop activities for British Science Week and the Bristol/Bath Festival of Nature, setting you up for organising public-facing events in your future careers.
  1. How to listen and communicate with different parts of society. You will break the mould of science communication being one-way flow of tailored information, to being an ongoing dialogue and collaboration, with listening skills being as important as those for presentation. You will practice your empathetic skills and explore why underrepresented and marginalised groups are sometimes hesitant to engage with science.
  1. How to critically review your communication activities. As important as creating and delivering an event is having the skills to critically appraise the success and shortcomings of the initiative. You will be supported to explore the background of your audience, design your activities to resonate, examine the uptake and engagement success, and reflect on your personal journey as you develop into an effective communicator.

How you will be assessed

Tasks which help you learn and prepare you for summative tasks (formative):

During the first few weeks of the Science in Society unit, you will meet science journalists, press officers and receive bespoke training (e.g. from the Science Media Centre) in how to translate a scientific publication to make it interesting, engaging and understandable to a range of audiences. Working in groups, you will interview the scientists involved in a study that you find particularly exciting, seek additional external comment, write a press release, and then across your group write short articles for different news outlets, focusing the writing style on your anticipated audiences. You will be encouraged to seek feedback from your target audiences, and to give each other peer-to-peer feedback. You will then submit the work for formative assessment by academic staff, who will provide written feedback. This formative assessment sets up your individual summative assessments in the Global Change Biology unit, where you will produce a press release and social media thread on an inspiring piece of global change science.

Tasks which count towards your unit mark (summative):

During the Science in Society unit, you will co-deliver public-facing science events, including with your partner school for British Science Week and the Bristol/Bath Festival of Nature. You will receive training in how to manage budgets, teams, logistics, Health & Safety (including Risk Assessments) and ethics requirements. After the British Science Week event in March, you will produce a brief presentation on the event you organised, considering the audience(s) you targeted, the structure, collaborations and evaluation outcomes of the event, as well as reflections on your own personal development and experience. This will be formatively assessed, with feedback from academic staff. After the Bristol/Bath Festival of Nature event in June, you will each write up a full report for summative assessment, showcasing the activities that you designed, giving a full critical analysis of the audiences you targeted (and those you reached), and providing a reflective assessment of your personal development and experiences gained.

When assessment does not go to plan

The summative assessment is an individual assignment, so if you are unable to submit due to exceptional circumstances or pass at the first attempt, you may be allowed to work with a new topic and resubmit with an agreed revised deadline.

Resources

If this unit has a Resource List, you will normally find a link to it in the Blackboard area for the unit. Sometimes there will be a separate link for each weekly topic.

If you are unable to access a list through Blackboard, you can also find it via the Resource Lists homepage. Search for the list by the unit name or code (e.g. BIOLM0044).

How much time the unit requires
Each credit equates to 10 hours of total student input. For example a 20 credit unit will take you 200 hours of study to complete. Your total learning time is made up of contact time, directed learning tasks, independent learning and assessment activity.

See the University Workload statement relating to this unit for more information.

Assessment
The Board of Examiners will consider all cases where students have failed or not completed the assessments required for credit. The Board considers each student's outcomes across all the units which contribute to each year's programme of study. For appropriate assessments, if you have self-certificated your absence, you will normally be required to complete it the next time it runs (for assessments at the end of TB1 and TB2 this is usually in the next re-assessment period).
The Board of Examiners will take into account any exceptional circumstances and operates within the Regulations and Code of Practice for Taught Programmes.

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