| Unit name | Advanced Creative Communication |
|---|---|
| Unit code | PHPHM0014 |
| Credit points | 20 |
| Level of study | M/7 |
| Teaching block(s) |
Teaching Block 2 (weeks 13 - 24) |
| Unit director | Dr. Zoe Palmer |
| Open unit status | Not open |
| Units you must take before you take this one (pre-requisite units) |
None |
| Units you must take alongside this one (co-requisite units) |
None |
| Units you may not take alongside this one |
None |
| School/department | School of Physiology, Pharmacology & Neuroscience |
| Faculty | Faculty of Life Sciences |
Engaging the public in scientific research is becoming an increasing priority, not least to ensure that we have a society that can consider and make judgements on the direction of publicly funded science. This unit will provide training in how to communicate to different audiences and in the development of effective public engagement activities. You will have the opportunity to develop a new engagement activity based on research currently underway at the University of Bristol, with particular attention on the suitability for the intended audience and how the activity can be evaluated.
By the end of this unit you should be able to:
Students will be introduced to the concepts to be considered when developing new outreach activities. The teaching will be based around workshops where students will have an opportunity to engage with topics and methods of public engagement and discuss how best to select and produce a suitable product based on a particular demographic. Within these workshops students will create a small scale activity, for example designing a poster to promote student recruitment to develop skills that will support development of the larger outreach activity.
Examples of workshop activities are as follows:
Summative
Individual Reflective e-Portfolio (tests ILO 4) - 20%
Group Engagement e-Portfolio (tests ILO 1, 2, 3, and 5) - 20%
Report on preparation of new outreach activity (3000 words) (group work, tests ILOs 1-3 and 5) - 40%
Production of a defined engagement activity (group work, tests ILOs 1-3 and 5) - 10%
Production of short communication for a popular science magazine (individual work, tests ILOs 1 and 5) - 10%
Formative
Oral presentation on first ideas for new outreach activity
Reflective e-Portfolio with reflection on defined engagement activity
If this unit has a Resource List, you will normally find a link to it in the Blackboard area for the unit. Sometimes there will be a separate link for each weekly topic.
If you are unable to access a list through Blackboard, you can also find it via the Resource Lists homepage. Search for the list by the unit name or code (e.g. PHPHM0014).
How much time the unit requires
Each credit equates to 10 hours of total student input. For example a 20 credit unit will take you 200 hours
of study to complete. Your total learning time is made up of contact time, directed learning tasks,
independent learning and assessment activity.
See the Faculty workload statement relating to this unit for more information.
Assessment
The Board of Examiners will consider all cases where students have failed or not completed the assessments required for credit.
The Board considers each student's outcomes across all the units which contribute to each year's programme of study. If you have self-certificated your absence from an
assessment, you will normally be required to complete it the next time it runs (this is usually in the next assessment period).
The Board of Examiners will take into account any extenuating circumstances and operates
within the Regulations and Code of Practice for Taught Programmes.
