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Unit information: Sustainability and Social Impact in Marketing in 2021/22

Unit name Sustainability and Social Impact in Marketing
Unit code EFIMM0056
Credit points 20
Level of study M/7
Teaching block(s) Teaching Block 2 (weeks 13 - 24)
Unit director Dr. Spotswood
Open unit status Not open




School/department School of Management
Faculty Faculty of Social Sciences and Law

Description including Unit Aims

This unit aims to encourage students to recognise that the marketing function extends far beyond its original commercial roots. Students are directed to analyse the impact of marketing activity across a range of stakeholders and critically appraise both the positive and negative impacts that it might have. Students will be invited to interrogate the concept of ‘sustainability’ and assess what it means within a range of organisational contexts. They will also consider the range of techniques used in social marketing and behaviour campaigns and explore methods of implementation as well as measurements of achievement.

Intended Learning Outcomes

On completion of this unit, students will be able to:

ILO 1: Develop a critical understanding of the multidimensional constructs of sustainability and social impact.

ILO 2: Integrate the principles of commercial marketing into building the concept of sustainability marketing that corresponds holistically to the needs of an organisation, its stakeholders and society at large.

ILO 3: Critically appraise the applicability and limitations of various types of marketing activity across a range of stakeholders and propose strategies by which negative impacts might be minimised.

ILO 4: Propose measures by which the outcome of social marketing and behaviour change campaigns might be evaluated.

Teaching Information

Synchronous sesssions will be scheduled plus some other drop ins. The rest of the material will be delivered via asynchronous discussion, reading and activities and via signposting open access materials. There will be weekly synchronous drop ins.

Assessment Information

100% summative via a case study with 3000 word assignment. Non-credit bearing formative submissions will be requested to support this activity throughout the unit.


If this unit has a Resource List, you will normally find a link to it in the Blackboard area for the unit. Sometimes there will be a separate link for each weekly topic.

If you are unable to access a list through Blackboard, you can also find it via the Resource Lists homepage. Search for the list by the unit name or code (e.g. EFIMM0056).

How much time the unit requires
Each credit equates to 10 hours of total student input. For example a 20 credit unit will take you 200 hours of study to complete. Your total learning time is made up of contact time, directed learning tasks, independent learning and assessment activity.

See the Faculty workload statement relating to this unit for more information.

The Board of Examiners will consider all cases where students have failed or not completed the assessments required for credit. The Board considers each student's outcomes across all the units which contribute to each year's programme of study. If you have self-certificated your absence from an assessment, you will normally be required to complete it the next time it runs (this is usually in the next assessment period).
The Board of Examiners will take into account any extenuating circumstances and operates within the Regulations and Code of Practice for Taught Programmes.