Skip to main content

Unit information: Competitive Strategy in 2021/22

Unit name Competitive Strategy
Unit code EFIMM0107
Credit points 15
Level of study M/7
Teaching block(s) Teaching Block 2 (weeks 13 - 24)
Unit director Dr. Tran
Open unit status Not open
Pre-requisites

TB1 Economics

Co-requisites

None

School/department School of Economics
Faculty Faculty of Social Sciences and Law

Description including Unit Aims

The unit aims to introduce students to a range of issues in industrial, business and international economics. It covers how markets in different industries work, the different ways in which firms compete with each other and firms’ decisions to enter overseas markets. It then draws out the implications of different firm strategies for firm profits and performance, for consumers and for public policy.

Theoretical models in industrial and international economics have direct applications in practice. The course will analyse formal theoretical economic models and interpret the models in the context of real-world case studies and examples, empirical evidence on firm behaviour.

Topics to be covered will be chosen from:

market power and collusion;

price discrimination;

product differentiation and advertising;

online markets;

innovation;

networks and standards;

firms in the world economy.

Intended Learning Outcomes

On completion of the unit students will be able to:

1. Use theoretical models of industrial economics to explain the business decisions of firms.

2. Explain how the way firms compete with each other affects market structure, firm profits and firm performance.

3. Explain how this firm behaviour affects the welfare of consumers and the implications of this for the design of public policy.

4. Think critically about the interpretation and application of the models in the context of industry case studies, empirical evidence and real-world examples of firm behaviour.

5. Describe how the models inform real-world policy issues, for example in the areas of competition policy and public policy towards innovation.

Teaching Information

Teaching will be delivered through a combination of large-group and small-group sessions and online videos

Assessment Information

Coursework (approx. 2,500 words) (100%)

Resources

If this unit has a Resource List, you will normally find a link to it in the Blackboard area for the unit. Sometimes there will be a separate link for each weekly topic.

If you are unable to access a list through Blackboard, you can also find it via the Resource Lists homepage. Search for the list by the unit name or code (e.g. EFIMM0107).

How much time the unit requires
Each credit equates to 10 hours of total student input. For example a 20 credit unit will take you 200 hours of study to complete. Your total learning time is made up of contact time, directed learning tasks, independent learning and assessment activity.

See the Faculty workload statement relating to this unit for more information.

Assessment
The Board of Examiners will consider all cases where students have failed or not completed the assessments required for credit. The Board considers each student's outcomes across all the units which contribute to each year's programme of study. If you have self-certificated your absence from an assessment, you will normally be required to complete it the next time it runs (this is usually in the next assessment period).
The Board of Examiners will take into account any extenuating circumstances and operates within the Regulations and Code of Practice for Taught Programmes.

Feedback