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Commercialisation of new technology (University of Bath unit MN50416)
Unit information: Commercialisation of new technology (University of Bath unit MN50416) in 2015/16
Please note: you are viewing unit and programme information
for a past academic year. Please see the current academic year for up to date information.
| Unit name |
Commercialisation of new technology (University of Bath unit MN50416) |
| Unit code |
AENGM0023 |
| Credit points |
10 |
| Level of study |
M/7
|
| Teaching block(s) |
Academic Year (weeks 1 - 52)
|
| Unit director |
Professor. Partridge |
| Open unit status |
Not open |
| Pre-requisites |
None.
|
| Co-requisites |
None.
|
| School/department |
Department of Aerospace Engineering |
| Faculty |
Faculty of Engineering |
Description including Unit Aims
This unit forms part of the taught component of the EngD programme in Composites Manufacture. The purpose of the unit is to introduce Research Engineers to basic accounting, project planning and management, business practice, ethics and basic cost modelling.
Intended Learning Outcomes
At the end of the course students will be able to:
- Appreciate the range of mechanisms via which a variety of technologies can generate commercial value.
- Understand the role of intellectual property regimes/complementary assets in determining appropriate commercialisation strategies (e.g. licensing, standard setting, co-operation, new business start-up).
- Understand traditional/contemporary marketing tools and techniques for analysis of technology markets.
Teaching Information
Lectures
Assessment Information
Coursework 100%
Reading and References
None specified.
