Web analytics

Web analytics give you statistical information about your website's visitors so that you can gain insights into how people are using your website.

The University uses Google Analytics to provide web analytics on content within its content management systems T4 Site Manager or Zope. It isn't possible to provide analytics for the Plone CMS, which is usually the content behind single sign-on. If you use a different University system, contact web-editor@bristol.ac.uk for advice.

Request an analytics report

To request an analytics report for your department, send an email to web-editor@bristol.ac.uk with the following details:

How to access the report

How to use the report

There are two pages to the report, external data on page 1 and internal data on page 2 where you'll also find an explanation of the dimensions and metrics. Move between pages using the arrows in the top left corner.

About the data

The report retrieves data from the University’s Google Analytics account (standard analytics) that filters out all known robots and personally identifiable information. The external data has a filter that excludes anyone on the University network. The internal data has a filter to only include users on the University network.


If you use web analytics for purposes other than informing decisions around your web content, eg, reports for funders, be aware Google Analytics uses sampling to analyse a subset of all data to uncover the meaningful information in the larger data set. Sample rates at 30% and above give you data accurate enough to gather insights and analyse trends.

Custom reports in Google Analytics and in Data Studio use sampling to some extent. To see the sampling rate used in your report, click the Show Sampling link at the bottom of your report (in small, grey text). If you can’t see the link, your data isn’t being sampled.

Changing the date range affects sampling rates. Set the date range to a weekly report (Last week or Last 7 days) and you should find the sampling link disappears from the report. You can export and aggregate the data as necessary. 

Date range

Page filter

Use the Page filter (top grey bar) to drill down to individual pages or exclude pages from the report.


Click on the metric column headers to sort data.


Mouseover segments of a chart to see exact figures and a percentage. Pie charts give a quick, visual overview. You can export the data to see it in full.


Mouseover the map to see country information. Click on the map of the UK to zoom in. The map gives a quick visual overview of where your users are based, you may find it more helpful to export the data. 

Export data

To export the full data from charts and tables to a spreadsheet or csv file, mouseover the chart and click on the three vertical dots that appear top right. Select a file type from the list.