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Deep Data: New TARG research project

2 July 2014

Marcus Munafò has been awarded funding from the University of Bristol’s Transformative Social Science scheme, for his proposal entitled ‘Deep Data’.

Marcus Munafò has been awarded funding from the University of Bristol’s Transformative Social Science scheme, for his proposal entitled ‘Deep Data’.

With the money awarded, Marcus will work with Andy Skinner, also from the School of Experimental Psychology, and Andy Woods from Xperiment.mobi, to develop a user-friendly platform that allows researchers to develop websites and smartphone apps, in order to deliver questionnaire and behavioural task assessments, as well as make use of the sensor technology integrated within modern smartphones (GPS, accelerometer, etc.) and add-on sensor technology.

Marcus said “we are entering an era of Big Data, but initiatives announced to date have principally focussed on the breadth of data available, rather than depth. With this award we will establish an open source, cloud-based, free-to-use platform to take advantage of the increasing ubiquity of the Internet, in order to capture rich behavioural data on very large numbers of individuals as they go about their daily lives. We call this initiative Deep Data.”

The funding is intended to support preliminary proof-of-concept work which can contribute to a future application to the Economic and Social Research Council.

 

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