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Experiments at Dawkins Ales pubs

29 May 2014

In April and May, Olivia Maynard and David Troy worked with Dawkins Ales to conduct two experiments in their pubs: for the first time, TARG moved out of the safety of the lab and into the 'real world'

In April and May, Olivia Maynard and David Troy worked with Dawkins Ales to conduct two experiments in their pubs: for the first time, TARG moved out of the safety of the lab and into the 'real world'. The first experiment was a feasibility study, investigating whether the shape of a drinker’s glass can affect the speed at which they drink, an effect that Angela Attwood of TARG had found in the lab previously. The second experiment investigated another one of Angela's lab-based findings - whether drinking alcohol changes people's perceptions of attractiveness – a phenomenon more commonly known as the ‘beer-goggles effect’.

Although the results of the beer goggles study have not yet been published, these pub experiments attracted considerable media attention, including from The Daily Telegraph, The Daily Mail, and The Metro.

David Troy will be writing a TARG blog post about these experiments in the upcoming weeks, so watch this space for more information about these exciting experiments.

 

 

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