Will conducts research, teaches and consults in the areas of reputation, leadership, talent management and migration. He has worked with pharmaceutical, healthcare, energy, mining, management consulting, executive search, local and national government, supranational, aviation and food organisations. He has studied, taught and worked with multiple organisations in Africa, Asia, Europe, North America and Oceania.

Will is an International Research Fellow at the Oxford University Centre for Corporate Reputation, the Chair of the Board of Libraries Unlimited and a member of the working group for the Centre for Stakeholder Governance at the Institute of Directors. He is a Senior Fellow of the Higher Education Academy (SFHEA), a Fellow of the Royal Society of Arts (FRSA) and a Fellow of the Chartered Institute of Personnel and Development (CIPD).