ADAS are calculating the costs and benefits of the interventions to reduce IP in free range hen flocks. The work comprises the following (see link to PDF for more details):
- assigning costs to a wide range of interventions aimed at reducing injurious feather pecking in treatment flocks and predicting financial benefits
- assessing the total costs of implementing these interventions on individual farms
- calculating base-line performance figures to arrive at gross margin figures for each of the treatment flocks in the project
- assessing whether the interventions have, in practice, resulted in the predicted financial improvement
A team from the University of Reading’s Centre for Agricultural Strategy is:>
- Assessing farmers’ willingness-to-pay to prevent injurious pecking by using a questionnaire to elicit their perceptions, attitudes and opinions on the welfare and productivity of their laying birds in connection with injurious (feather) pecking.
- ascertaining consumers’ attitudes towards reducing injurious pecking in laying hens and also estimating their willingness-to-pay to reduce this behaviour
- developing a simple user-friendly cost-benefit model.