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Unit information: Analysis in Management in 2018/19

Please note: It is possible that the information shown for future academic years may change due to developments in the relevant academic field. Optional unit availability varies depending on both staffing and student choice.

Unit name Analysis in Management
Unit code EFIM20018
Credit points 20
Level of study I/5
Teaching block(s) Teaching Block 2 (weeks 13 - 24)
Unit director Mr. Jeremy Zwiegelaar
Open unit status Not open




School/department School of Economics, Finance and Management
Faculty Faculty of Social Sciences and Law


This unit aims to provide students with an understanding of the basic research methods used in management research. It will enable students to explore the purpose and appropriate use of both qualitative and quantitative research methods. The unit introduces basic principles of conducting management research using questionnaires, interviews, focus groups and observation and explores issues around the analysis of qualitative and quantitative data.

Intended learning outcomes

By the end of the unit, students should be able to:

  • Appreciate the range of methodologies in management research.
  • Demonstrate competence in locating, analysing and integrating a body of literature related to a focal management topic.
  • Set out the principles of designing a viable research study.
  • Understand selected data collection and data analysis methods.

Teaching details

The unit will be taught through 14 Lectures and 12 Classes.

Assessment Details

Summative Assessment

100% coursework in the form of a 3000 word research report.

The research report is designed to assess the intended learning outcomes of the unit.

Formative Assessment

A 1000 word report: a critique of a qualitative and quantitative research article to consider the key elements of good research.

Reading and References

  • Bryman, A. and Bell, E. (2015). Business Research Methods, 4th Ed, Oxford University Press.
  • Collis, J. and Hussey, R. (2014). Business Research, 4th Ed, Palgrave
  • Creswell, J. (2009). Research Design: Qualitative, quantitative and mixed methods approaches 3rd Ed, Sage
  • Denzin, N. and Lincoln, Y. (2005). The Handbook of Qualitative Research, Sage
  • Easterby-Smith et al. (2001). Management Research: An Introduction, 2nd Ed, Sage