Content strategy

Content is the information conveyed in copy, navigation and the visual design of a digital experience.

Who the Web Content Strategy is for

The Web Content Strategy (PDF, 502kB) is provided for all Web Publishers, Site Administrators and Site Owners to use a guide in the creation and management of their website content.

What a content strategy does

A content strategy is the effort to present content in meaningful, useful and relevant contexts within the user experience. It ensures that the right content reaches the right people, at the right time and for the right reasons.

A content strategy also provides Web Publishers with a structured approach to creating, managing and archiving content across the University websites.

Why a content strategy is needed

The quality of web content degrades quickly: content can become outdated, irrelevant and potentially damaging.

A content strategy ensures content is sustainable; that there is a level of control over who is responsible for producing, updating and maintaining content; and that there is clear ownership of each part of the content publishing process.

Why a content strategy is important for the University

The University operates in an increasingly complex and competitive environment. Within this environment we must be able to clearly articulate what makes the University of Bristol special.

  • How we present ourselves to the world must be sophisticated
  • What we present to the world must be consistent
  • Why we present ourselves to the world must be considered.

Maintaining a consistent identity across our websites plays a key role in supporting our organisational identity.

Edit this page