This exciting and dynamic programme builds your knowledge and skills by combining academic rigour with real-world application, taking you on a structured journey towards a career in marketing. The course has been developed with input from marketing practitioners and world-leading researchers and is accredited by the Chartered Institute of Marketing (CIM) and the Institute of Direct and Digital Marketing (IDM).

You will study key aspects of management theory alongside students from other management disciplines, developing an understanding of how marketing fits into our world. At the end of year one you will have the flexibility to remain on the marketing pathway or to change to BSc Management or BSc International Business Management.

In the second year you will broaden your marketing knowledge, covering consumer insight, communications, new product development and management research, as well as taking some optional units, for example Business Law and Project Management.

The final year presents many opportunities for you to put your skills and knowledge into practice and to tailor your degree to your own career ambitions through your choice of specialist units. Unique features include the opportunity to conduct an applied group consultancy project for an organisation or write a business plan for your own business or social enterprise. You will also research and write an individual dissertation on a marketing topic that you are passionate about.

While employability and professional skills development are embedded throughout our degree, you can also benefit from events and initiatives organised by our Professional Liaison Network, such as the professional mentoring scheme for marketing and management students. Our Inside Track lectures feature guest speakers from a variety of sectors who offer students a unique insight into what it is like to work in a management or marketing role.

We are proud that the Chartered Institute of Marketing has recognised and approved our BSc Marketing for CIM Graduate Gateway status. Our students will benefit through CIM professional development opportunities and will be eligible for exemptions from specified modules in both the CIM Certificate in Professional Marketing and the CIM Diploma in Professional Marketing.

Find out more about the course structure and units available for Marketing

A-level Standard offer	AAA or A*AB
A-level Contextual offer What is a contextual offer?	ABB
International Baccalaureate Diploma Standard offer	36 points overall with 18 at Higher Level
International Baccalaureate Diploma Contextual offer What is a contextual offer?	32 points overall with 16 at Higher Level
Cambridge Pre-U offer	Requirements for principal subjects are as for A-level, where D1/ D2 is A*, D3 is A, M1/ M2 is B, M3 is C
Access to HE Diploma offer	Pass Access to HE Diploma (Business, Humanities, Psychology or Social Sciences) with at least 30 credits at Distinction and 15 credits at Merit
BTEC offer	DDD in a relevant subject
Scottish Qualifications Authority offer	Advanced Higher: AA and Standard Higher: AAAAB
Welsh Baccalaureate offer	Requirements are as for A-levels where you can substitute a non-subject specific grade for the Welsh Baccalaureate Advanced Skills Challenge Certificate at that grade
European Baccalaureate offer	85% overall
UK qualifications	Further information about UK qualifications
International qualifications	Accepted international qualifications

Applicants must also meet these requirements

GCSE profile requirements	Profile: Advanced numeracy requirement (7 or A in GCSE Mathematics, C in A-Level Mathematics or Statistics, or equivalent) Further information about GCSE requirements and profile levels. Further information about GCSE requirements and profile levels.
English language requirements	If English is not your first language, you need to meet this profile level: Profile G Further information about English language requirements and profile levels.