The University website represents our most important communication channel, and is a particularly important tool in our objective to attract the brightest and best to study and undertake research here.
However, if you compare the University of Bristol website against a number of our competitors, it's clear to see that there are areas that we need to improve. The user experience on our site is currently poor, and this needs to be improved through pushing ahead with three key drivers:
Being 'mobile ready'
In 2016, 51.3% of web browsing traffic came from mobile devices as opposed to 48.7% from desktop PCs/Macs. Mobile's share of browsing behaviour will only increase over time and this will be specifically evident in young and international audiences.
Being 'mobile first'
The overall standard of content published on our website is weak. There is a lack of central oversight on publishing and this means content is inconsistent. Often too long, or using content types that aren't effective on mobile devices, content can be hard to read. We need to ensure that mobile users are at the centre of our web publishing thinking.
Research on audience behaviour shows that they will not use the University website search function when looking for your content. They will use a search engine. Non-responsive websites are already being penalised by search engines which means your pages appear lower in the search rankings. Which means your content is difficult to find. So all the work your team do to create great content is going to be less effective than it should be.
How will it make University web pages easier to maintain and to read?