BEN event: Patent or be Damned?
Protecting Your Competitive Position. Sponsored by Bond Pearce and Astrum-IP Ltd
Tuesday 23 March 2010, 18:00 - 21:00
Carpenter House Innovation Centre, Broad Quay, Bath, BA1 1UD
Speaker(s): Gillian Whitfield (Astrum-IP Ltd), Andrew Allan-Jones (Bond Pearce), Martin Rowland (Lloyds TSB Development Capital), Bruce Brain (Vysiion Ltd)
The commercial value of innovation and creativity can only be maximised by a business if appropriate steps are taken to protect its competitive position.Legal tools - patents, copyright, registered designs and trademarks - can give strong protection of intellectual property (IP) as long as their limitations and costs are well understood.
However strategic steps can also be effective. Secrecy, sticky products, brands, continual improvement and control of routes to market can all help maintain a leading competitive position based on innovative products.
At this BEN event we explore this theme from the perspective of both entrepreneurs and IP professionals, to help you find the right mix of legal and strategic elements for your own business strategy.
For further information and to book see: http://www.bristolenterprise.com/events/protecting-your-competitive-position