Talking to the media
The press team is happy to offer guidance and practical help on all aspects of liaising with the media – from the production of press releases to tips on giving successful interviews. We can provide interview guidelines and tips on preparing for interview. We also run an 'Introduction to the media' training course for academics.
The press team should normally be the first point of contact in all communications with journalists.
How we can help you
- If you have a positive story you want to publicise, please contact the relevant Press Officer
- We are keen to use media opportunities to promote all aspects of the University's activities and achievements, and to keep the public informed
- Publicising your work has many benefits, including enhancing the reputation of your work, your department and the University
- If you are approached by the media for a comment or an interview, you are welcome to seek our advice
- We have considerable expertise in managing sensitive issues
- We offer training and tips on doing radio and TV interviews
How you can help us
- Please respond to enquiries as speedily as your schedule allows
- Media timescales are very short. Today's news will be old by tomorrow!
- If a journalist contacts you directly, please inform the press team so we can keep track of the University's media profile
- You should seek your Head of Department's consent before agreeing any media visits to University premises
- Programme makers and reporters should be accompanied throughout their visit to University premises
Should you do it?
Before agreeing to an interview, listen hard. Don't be flattered or pressured into an interview. Find out as much as you can. What's in it for you, the University and the public? You are entitled to basic information. Here is a checklist:
- Which station/programme/newspaper is the interview for?
- What sort of programme/publication is it?
- When will it be broadcasted/printed?
- Who watches/reads it?
- Who is the interview with and for how long?
- Who else is taking part?
- What does the interviewer want to discuss? (Question areas)
- For broadcast, is the interview live or recorded (edited)?
- Will the interview take place inside or outside? Your place, their studio, or somewhere else?
Journalists are skilled professionals who will try very hard to get the information they need. It is safest to assume that everything you say may be used.
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