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TARG demonstrate the beer goggles effect for Valentine’s Day

18 February 2015

Researchers from TARG volunteered at At-Bristol on Friday the 13th for their Luck & Love event

TARG researchers spoke to visitors about the effects of alcohol on facial attractiveness perception. Colloquially known as the ‘beer goggles effect’, research at TARG has shown that alcohol increases ratings of facial attractiveness. The demonstration allowed attendees of the event to rate the attractiveness of a selection of faces. Participants also had the opportunity to be breathalysed. 

love and luck

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