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Cigarette packaging research discussed on BBC Sunday Politics

19 June 2013

Olivia Maynard discussed TARG research on standardised cigarette packaging on the BBC Sunday Politics programme.

Olivia Maynard discussed TARG research on standardised cigarette packaging on the BBC Sunday Politics programme.

In a segment on standardised packaging of cigarettes, Olivia Maynard discussed research conducted as part of her PhD, supervised by Marcus Munafo and Ute Leonards. Olivia showed how eye-tracking technology can be used to investigate how cigarette packaging influences the amount of time people spend looking at health warnings and branding on packages.

Watch the whole segment on the BBC Sunday Politics programme starting at 50 minutes into the programme, or the section with Olivia from 53 minutes.

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