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TARG research used in European Commission report

13 January 2013

Research conducted by Marcus Munafò and Olivia Maynard is due to be included as evidence in the European Commission's Impact assessment of the Tobacco Products Directive

Research conducted by Marcus Munafò and Olivia Maynard is due to be included as evidence in the European Commission's Impact assessment of the Tobacco Products Directive.

The research conducted within TARG used eye tracking technology to assess where adults and adolescents looked when shown plain and branded packages of cigarettes. The research found that plain packaging increased the salience of health warnings among non-smokers and light (non-established) smokers.

In the European Commission report, the TARG research is used to provide evidence that by increasing attention to health warnings, plain packaging might 'reduce tobacco consumption and smoking prevalence, in particular by discouraging young people from taking up smoking'.

The European Commission report will be used by policy makers across Europe to make decisions about tobacco products and packaging.

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