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Marcus Munafò awarded a large-scale Wellcome Trust Collaborative Award in collaboration with Theresa Marteau and colleagues at the University of Cambridge

18 July 2017

Marcus Munafò, in collaboration with Theresa Marteau and colleagues at the University of Cambridge, has been awarded a large-scale (£3m application) Wellcome Trust Collaborative Award to evaluate choice architecture interventions to reduce consumption of food, alcohol and tobacco.

These studies will be conducted in supermarkets, bars and cafeterias, supported by laboratory studies to understand and optimize the interventions. Traditional approaches to changing behaviour are often based on giving information, and are generally relatively ineffective. Choice architecture interventions (also known as “Nudges”) involve re-designing environments (e.g., reducing plate size to reduce how much people eat), but there is currently limited evidence on how effective these interventions are in real-world settings. This unique collaboration will address this evidence gap. Marcus' component of the project should bring 4 new staff to the School.

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