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Vice Chancellor's Impact awards

21 October 2015

Marcus Munafò, Ute Leonards and Olivia Maynard highly commended at the 2015 Vice Chancellor's Impact awards

Many congratulations to Prof Marcus Munafò, Dr Ute Leonards and Dr Olivia Maynard whose work on the effectiveness of standardised tobacco packaging was highly commended at the 2015 Vice Chancellor's Impact awards. The Vice-Chancellor’s Impact Awards recognise innovative research that benefits society by enhancing quality of life, health and creative output, increasing the effectiveness of policy-making or public services or fostering economic success.

Summary of Impact
Ground-breaking experimental research at the University of Bristol assessing the effectiveness of standardised tobacco packaging legislation has been strongly influencing international tobacco policy and legislation since 2011. Work by scientists in the School of Experimental Psychology was the first to show, using direct, objective measures, that standardised tobacco packaging modifies relevant behaviours.
 
Australia became the first country in the world to implement standardised packaging legislation in 2012 after reviewing the University of Bristol research in their High Court in response to legal challenges from the tobacco industry. That same year, the European Commission’s update of the Tobacco Products Directive cited the same University of Bristol research to support the claim that standardised packaging would strengthen the effectiveness of graphic health warnings on tobacco products. The UK government has also used the University of Bristol research to inform the consultation on standardised packaging of tobacco products.
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