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Olivia Maynard to present research findings to Parliament

8 April 2014

Olivia Maynard’s poster “Using objective research methodologies to examine the effectiveness of standardised packaging of tobacco products” has been selected for the All-Party Parliamentary Group on Medical Research Summer Reception in the House of Commons in June.

Olivia Maynard’s poster “Using objective research methodologies to examine the effectiveness of standardised packaging of tobacco products” has been selected for the All-Party Parliamentary Group on Medical Research Summer Reception in the House of Commons in June. It was one of 16 winning case studies selected from 93 exceptional entries showcasing projects that have produced significant research benefits.

The APPG provides a forum for parliamentarians to meet and discuss topical issues in medical research with the experts and works to raise awareness of these matters across Parliament. The aim of the reception is to bring research to life and show Parliamentarians and policy makers why public, private and charity research funders need their support.

Alongside Deborah Arnott from Action on Smoking and Health, Olivia will be present her  research which shows, through the use of eye-tracking technology, that standardised packaging of cigarettes increases attention to health warnings among non-smokers and non-daily smokers. Olivia will also present research which indicates that using a genuine standardised pack, as compared with a branded pack, results in reductions in smokers’ experience of using the pack and of smoking. This research is particularly relevant, given the recent announcement by the UK government that standardised packaging of cigarettes will be introduced in the UK. 

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