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Impact of standardised packaging on the behaviour of smokers

12 December 2013

Professor Marcus Munafo and PhD student Olivia Maynard discuss their research into the impact of standardised packaging on the behaviour of smokers, such as attention to health warnings.

As advertising of tobacco products becomes restricted, the tobacco pack has become an increasingly important marketing channel. Standardised (or "plain") packaging would require all cigarettes to be sold in packs with a standard pack shape, colour and method of opening, removing all branding and leaving only the brand name in a standard font and location. In a video for the UK Centre for Tobacco and Alcohol Studies, Professor Marcus Munafo and PhD student Olivia Maynard discuss their research into the impact of standardised packaging on the behaviour of smokers, such as attention to health warnings.

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