The project aims to improve the diagnosis of dementia in general practice and Dr Creavin made the video in order to raise awareness of his research.

“It is so important for researchers to share their work clearly with the widest possible audience and I thought the competition was a good chance to think creatively about how best to do that,” said Creavin. “I used free software to make the video and I’m really pleased that other people like it, because it was rather scary putting it on Youtube."

The competition is open to researchers, patients and members of the public who are involved in NIHR Research. The videos in the NIHR New Media Competition are judged by public audiences as part of Cafe Scientifique evenings. The audience are asked to rate the films on the basis of

• the clarity of the message to convey the research (the importance, approach, impact of the research)
• engagement and entertainment value

The full list of winners can be found on the NIIHR website.