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New research focuses on the 'warm glow' people feel when giving to charity

7 July 2014

New research focuses on the 'warm glow' people feel when giving to charity

New research by Kimberley Scharf and Sarah Smith demonstrates the 'warm glow' people feel from giving to charity. The article explores whether it is best to approach large or smaller groups when raising money for charity. The academics looked at 566,240 donations made to JustGiving web pages via fundraisers' Facebook pages. Read more...

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