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Uncovering our Party Animals at Green Man Festival 2017

5 September 2017

Over the weekend of 17th – 20th August 2017 researchers from the MRC IEU took to the Brecon Beacons in Wales to engage the visitors to Einstein’s Garden at the Green Man Festival with their work.

Partnering with designers from the group Make Shift they built Party Animals – an installation inviting visitors to consider the research behind what might influence our health behaviours and outcomes.

Festival goers were tasked with completing a series of six ‘party games’ inspired by the research that takes place within the Health Behaviour programme at the MRC IEU. The games were developed around several topics in experimental psychology such as genetic predisposition to health behaviours, emotional recognition, nudge techniques and health interventions.

After completing each game – with binary outcomes - you were assigned a different element of your party animal. Collecting the range of body parts from a Perfectly Pouring Pelican to a Cautious Crab visitors created their own unique character with elements from all the games.

Jasmine Khouja a PhD student at the MRC IEU who delivered the project said “Developing the installation really challenged our creative thinking and approach to engagement by exploring exciting and interesting ways we could explain our research through games. Our hard work paid off when we got to see so many festival goers enjoying (and queuing to enjoy) the experience we had created.”

The project was part of a three year initiative from Einstein’s Garden which was funded by a Wellcome Trust Society Award. During this period they have collaborated with research groups from four partner universities including, Exeter, UCL, Cardiff and Bristol. As well as being delivered at the music festival each project is redelivered the following year in a different cultural context to ensure that the researchers involved are approaching new audiences with their engagement. For more information on the Society Award projects you can visit Einstein’s Garden’s website.

For updates on the redelivery of Party Animals you can follow our Twitter feed @mrc_ieu.

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