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Paul Lindley author of ‘Little Wins’ shares creativity tips with innovation students and staff

Little Wins front cover

4 May 2017

Paul Lindley, author of Little Wins: The Huge Power of Thinking Like a Toddler, visited the Centre for a workshop encouraging students to get back to the days of dress up trunks and cardboard forts.

Imagine a day where your creativity is endless; you could literally play for hours. There are no rules, conventions or consequences; no inhibitions. You aren’t worried what people think. You are constantly learning. You love trying new things. For toddlers, this type of divergent thinking and creativity is standard fare; as adults, it easily becomes worn away. Paul Lindley’s new book, Little Wins: The Huge Power of Thinking Like a Toddler, argues if we want to unlock our child-like confidence and creativity, we need to stop worrying about growing up and instead focus on growing down. In other words: learn to think like a toddler.

During his visit to the Centre for Innovation and Entrepreneurship, Paul encouraged students and staff to hone their inner child by sharing some tips for child-like creativity:

  • Be confident

  • Be creative

  • Set big goals and dive in

  • Be determined

  • Have persistence and grit

  • Show your feelings

  • Have fun

  • Involve others

Creativity and imagination are essential for innovation. They allow us to think divergently - to generate many new and novel solutions to problems - and envision future possibilities. Yet, studies show creativity decreases dramatically with age. Children age four to five have been found to be 98% imaginative. That number drops to only 12% by age 15 and a mere 2% in adulthood. (Land 2011). Considering these statistics, we might all benefit from a bit of growing down.

Wondering what the world might look like if we embraced our inner child? Check out this Mentos Mentors video Lindley shared during his presentation.

The Centre for Innovation and Entrepreneurship aims to inspire the next generation of innovators and entrepreneurs. One way we do this is by providing students with a variety of opportunities to meet and learn from entrepreneurs and thought leaders such as Paul.

Paul Lindley’s book, Little Wins: The Huge Power of Thinking Like a Toddler, was released in April 2017 shortly before his visit to the Centre. Paul is the founder of Ella’s Kitchen, a market-leading baby and toddler food company founded in the UK in 2006, and has been kind enough to share his advice with the Centre during its start-up and first year.



LAND, G. 2011. The Failure of Success [Online]. TEDx Talks. Available from: [Accessed 14/6/17].

LINDLEY, P. 2017. Little Wins: The Huge Power of Thinking Like a Toddler. Penguin.

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