Software that Sells by Edward Hasted (BSc 1981)

So you think you're ready to become the next Microsoft? Or perhaps you just want to sell some software as a one-man band. You'll do much better at it if you first read Software That Sells - A Practical Guide to Developing & Marketing Your Software Project by Edward Hasted, one of the most experienced entrepreneurs in the era of the internet. This book steers you around the classic pitfalls and explains what successful software pioneers have discovered.